1. July 2016 Updated August 1st, 2016 YWAM Townsville
Communications Report
Updated August 1st, 2016

2. Social Media Footprint
8,570
Likes
2,888
Followers
272
Subscribed
152 7 90
/ywamtownsville
/ywamtownsville
@ywamtownsville

3. Finance
2016 Average Cost
$201
+$8
/Application

4. Web Site Visits 5,950 6,823 Last Month This Month -17 873 $4,386
$4,094
$4,063
$4,185
$4,045
$4,092
$4,123
$4,392

5. School Enquiries $14 $13 $15 $17 $16 $17 $16 $17 2016 Average $2946
$4,392
$17 19
260
-$269
+$1
$/Enq.
$/Month
Enquiries
*2015
$14
$13
$15
$17
$16
$17
$16
$17

6. Phone Calls 31% Spoke With Rate - AVG 37% Spoke With Rate - July
This Month
Phone Calls 6 32 14 50 2 14
Call/Day
Call/App
Spoke w/ App
31% Spoke With Rate - AVG
37% Spoke With Rate - July

7. School Applications This Month Average $201 $231 $/App $/App
DTS and IPHC

8. Arrival Rate
2015 Overall
222
132
Applied
Arrived

9. Viral Media Of The Month
Alumni Blog
- 17 Shares - 40,000 Reach
B Block Campus Tour
- Over 60 shares - 30,000 reached

10. Highlights To be aware of: Upcoming
Bringing in 52 for July Quarter!
Gateway and Ship Rego in same office
New student visa process has began, and some granted!
All Campus Tour Videos are complete!
HeapSSS of blogs :)
To be aware of:
1 less person in GW
Pardot Engagement Studio
Upcoming
New Salesforce Process
Phone calls increasing soon
Snapchat
Facebook - Captioned Videos/Blog Strategy