1. Social Media Management

2. Key Points What’s Social Media Management Linkedin and Google Plus
Creating Contagious Social Content
Facebook Marketing
SMM on Twitter
Managing Instagram
Linkedin and Google Plus
Social Media Management Tools
Social Sins
Youtube

3. Social Media Management?
Social Media Marketing is a form of online or internet marketing that uses social networking websites as a marketing tool.

4. Its Objective? Advantages
To generate content that users will want to share across online platforms
Advantages
It is a relatively inexpensive means of marketing.

5. ALS Ice Bucket Campaign
Campaign Generated Over a $100 million

6. Key Components of Social Media Marketing
SMO (Social Media Optimization)
Social CRM (Customer Relationship Management)
Selection & Setting up of Various Social Media Platform
Metrics, Measurement and Analytics

7. Content is Key Form and Context are the two attributes of content.
Context is basically the company voice. Should the content be funny, serious, educational or detailed?
Form is how the content should be presented. Via text, images, video etc?
Staying Current and Relevant

8. Social Media Platform
A social media platform is a tool that allows users to build and promote community engagement, conversation and share user generated material.

9. Professional Interaction
Each platform was build to serve a unique purpose.
Friendly Interaction
Professional Interaction
User Opinion

10. Creating Contagious Social Content
Appeal to your audience’s motivation to connect to each other, and not just with your brand.
Tell a story: comparethemarket.com is an insurance comparison website. Their highly successful ‘Compare the Meerkats’ campaign.

11. Keep your message simple
Appeal to positive emotions like inspiration, illumination or amusement to build a positive brand connection
Include visual and video content

12. Facebook has three tools
Facebook Marketing
Facebook has three tools
Pages
Ads
Groups

13. Pages Advantages: Pages are free and easy to set up.
Facebook pages are similar to profiles, but for businesses, organizations, and public figures.
Users can “Like” a page, which means they’ll automatically receive updates from that page in their news feed.
Advantages: Pages are free and easy to set up.

14. Every photo or video you post has a caption.
Try adding a photo and include a link in the photo description. This is the most effective way to ensure traffic to your website.
Another way to increase site activity is to pick the right thumbnail for a link.

15. Pin the post to your page
If you need a certain post to get more attention, there are two things you
can do.
Pin the post to your page

16. Post Schedule

17. Boost and sponsor your post

18. Boosting and analysis of post performance
The good thing about this data is that it can immediately be sorted based on age, gender, geographical location, time and other relevant categories. This provides a convenient way to quickly analyze and optimize your posts by customizing it for maximum effectiveness.

19. People Who Like the Page People Who Like the Page and their Friends
NOT guarantee likes or shares. It only increases the reach of a particular post.
At the end of the day, your content still needs to be top notch if you want the reach to give rise to positive returns.
On clicking the Boost option, you get three choices
People Who Like the Page
People Who Like the Page and their Friends
Customized Target Audience

20. Pricing Option
Budget per day, you pick the duration for the advert and you’re on your way.
Facebook will post the link on people’s timelines as per your requirements and will bill you for each day the post remains boosted.
You can target a particular city, a particular age group and also insert a bunch of interests that you want your target base to have. This is extremely useful as you can zoom into your target audience amongst the millions of users.

21. Example:
For Scyther, you can choose a particular location, say a metropolitan city like Mumbai with a large upscale grooming market, target only men between the
ages of who have an interest in the categories of ‘personal grooming’, ‘Shaving’, ‘Razor’, ‘Beard’.

22. With these categories, you can get a reach of nearly 6000 people for a budget of `1,000 per day. This is potentially the most economical way of getting your content out there and ensuring that people are aware of and are interested in what you have to offer. Even if your turnover is low and only 5 people respond to the advert and decide to purchase products from Scyther, say for `300 each, that’s still a profit of `500 you get to make. Thank you, Zuckerberg.
Beware though, excessive boosting of posts, or boosting of the wrong posts may lead to the page being classified as spam, which is something we don’t really want. Play it safe, and this is a sure way of increasing page support and building a larger fan base.
Advantages: Ads have powerful targeting parameters.
Disadvantages: Ads can get expensive, depending on your goals.

23. Facebook groups are similar to discussion forums, but with additional features that pages and profiles have (like a wall). You can create groups related to your industry or product offerings as a way to reach out to potential customers.
Advantages: Groups are free and have high levels of engagement.
Disadvantages: Groups can be very time consuming.

24. When Is The Best Time To Post On Facebook?

25. Importance of HashTag (#)
Using a hashtag helps you reach your target audience and likewise makes it easier for others to find your information.
Tools Track your the performance of your hashtags
keyhole.co
hashtagify.me
hashtags.org/ and many more

26. Contact Us At: Twitter Marketing Techniques coming soon......