Presentation is loading. Please wait.

Presentation is loading. Please wait.

ECT 589: E-Commerce Management

Similar presentations


Presentation on theme: "ECT 589: E-Commerce Management"— Presentation transcript:

1 ECT 589: E-Commerce Management
E-Business Transformation 4/8/2019 ECT 589 Susy Chan, Ph.D.

2 Agenda Your feedback Market News E-business: overview and future
“IT doesn’t matter” or Does IT matter? Web Services and E-Business Transformation and IT Skills Portfolio Case Study Presentation – Morningstars.com Next week: Case Study Reports and peer evaluation 4/8/2019 ECT 589 Susy Chan, Ph.D.

3 “IT Doesn’t Matter” What are Nicholas Carr’s assertions?
What did he say about the IT vendors? What did he recommend as new rules for IT Management? Discussion: Do you agree or disagree? Why? 4/8/2019 ECT 589 Susy Chan, Ph.D.

4 Web Services and E-Business
4/8/2019 ECT 589 Susy Chan, Ph.D.

5 Web Services Architecture: Standards and Protocols.
Examples of application services Service Management Shared Utilities Service Grid Resource Knowledge Management Transport Management Foundation Standards WSDL (Web Services Description Language) UDDI (Universal Description, Discovery, and Integration) XML (eXtensible Markup Language) Foundation Protocols SOA: (Simple Object Access Protocol) HTTP (HyperText Transfer Protocol) TCP?IP (Transmission Control Portocol/Internet Protocol) 4/8/2019 ECT 589 Susy Chan, Ph.D.

6 2002 Emerging Technology Hype Cycle
VISIBILITY Technology Trigger Personal Fuel Cells E-Tag Identity Services INanocomputing P2P computing WAP/Wireless Web Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity TIME Source: Gartner Group Grid Computing Biometrics Natural Language Search Web Services PDA phones Wireless LANS/802.11 VPN Speech recognition In call centers PKI Voice over IP Gartner Group's 1998 hype cycle of emerging technologies shows knowledge management at the top of the curve -- moving from what Gartner calls "the peak of inflated expectations" into "the trough of disillusionment." That’s where the hype has gotten out far beyond what can actually be delivered. If an idea perseveres, if it’s the real thing, then it starts to settle out and the real benefits begin. It’s a good representation of what KM has experienced. Gartner would say there will be a lot of backlash against KM and some backsliding at this point in the hype cycle -- and this is where many technologies often disappear. Remember artificial intelligence? Anyway, a lot of products, services and publications are changing their names to cash in on the popularity of knowledge. In most cases, they've done the equivalent of slapping a "new and improved" label on an old bill of goods. That's added to the hype and contributed to problems of potential disillusionment with the movement as a whole. We've had to recognize the hype that's going on, and work through it. All the researchers are saying that this is a serious trend. bluetooth E-payments Location Sensing Speech recognition on desktop 4/8/2019 ECT 589 Susy Chan, Ph.D.

7 Movement of Web Services for E-Business
Beginning at the Edge Coordinating with business partners Sales channel management Supply-chain management Collaborative product development Creating new edges with business procuess outsourcing Sourcing edge applications from independent software vendors Procurement applications Electronic marketplace applications Supply-chain management applications Moving into the Core Expanding across core business processes Managing administrative processes Integrating merged or acquired enterprises Procurement applications Sourcing applications from independent software vendors 4/8/2019 ECT 589 Susy Chan, Ph.D.

8 e-Business Application Architecture
Business Partners, Suppliers, Resellers Distributors, Supply Chain Mgmt Logistics Production Distribution Employees Stakeholders E-Procurement HRMS/ ERP Mgmt Control Auditing Finance BI EAI CRM Marketing Sales Cust Svce Selling Chain Mgmt Customers, Resellers 4/8/2019 ECT 589 Susy Chan, Ph.D.

9 Internal and External Process Enablement
4/8/2019 ECT 589 Susy Chan, Ph.D.

10 Value Portfolio Analysis: Application Categories
Utility Frontier Enhancement High Cost (Expense Focus) Productivity (Payback) Focus Opportunity (Advantage) Focus E-Commerce Customer Tracking Supply Chain Management Business Creation Contribution To corporate Performance Customer Service Process Redesign Order Entry User Empowerment Billing Functional Enhancement General Ledger Payroll Utility Function Low Dominant Occasional Seldom Relative Share Portfolio 4/8/2019 ECT 589 Susy Chan, Ph.D.

11 What Skills Do Companies Need for a Successful Implementation?
Sales, Marketing, Customer Service , Best Practices B2B B2C Process Knowledge Enterprise program management Project control Issue resolution Risk management Leadership Expectation Management Project Management Client/Server and Web technologies Performance / benchmarking ACD, IVR, CTI technologies Middleware routing systems Technical Knowledge People, Process,and Technology Applications Knowledge Architecture Knowledge Project Management Product Expertise Job analysis and Redesign Training and documentation Team building Stakeholder management Change Management Best practices Industry issues Industry specific solutions Industry Knowledge 4/8/2019 ECT 589 Susy Chan, Ph.D.

12 The Emergence of ERP II 4/8/2019 ECT 589 Susy Chan, Ph.D.

13 What is ERP II? 4/8/2019 ECT 589 Susy Chan, Ph.D.

14 ERP vs. ERP II 4/8/2019 ECT 589 Susy Chan, Ph.D.

15 How CRM Works Loyal Customers Increased ARPU Stronger brand attitude
Less price sensitive Reduce customer churn Better responsiveness to customer needs Increased customer satisfaction CRM Program Customer Database Increased ARPU Cost reductions More targeted communications New customer insights Early warning system Cross-selling Better Target Marketing Market Research Data Mining Source: Dowling (2002) 4/8/2019 ECT 589 Susy Chan, Ph.D.

16 4/8/2019 ECT 589 Susy Chan, Ph.D.

17 4/8/2019 ECT 589 Susy Chan, Ph.D.

18 Driving Forces of ERP II
User disillusionment with traditional ERP The focus on resource optimization and transaction processing is insufficient to support new inter-enterprise-focused strategies and competitiveness The emergence of the “net liberated” enterprise Transformation from vertically integrated organizations into multi-enterprise entities based on core competencies. Traditional ERP becomes obsolete in architecture and business relevance. Collaboration and the rise of c-commerce Networked, technology-enabled collaboration 4/8/2019 ECT 589 Susy Chan, Ph.D.

19 Transformation From vertically integrated supply chain
Raise capital for physical assets Hold large stocks or unsold inventory Use large amounts of working capital to operate and grow To net-liberated enterprise Agility in process and application Inclusive of trading partners 4/8/2019 ECT 589 Susy Chan, Ph.D.

20 Factors Issues IT Skills Requirements Architecture Application architecture Distributed systems Infrastructure architecture Collaboration Information structuring & architecture Internet/Web architecture Network administration Database management Middleware Security, document management Legacy systems Information management Knowledge management Technology planning E-business strategy Implementation ERP and Web systems integration Effective Project management Process change management Enterprise systems Integration of web systems and enterprise systems Systems integration SCM, CRM, IM Data warehousing, Data mining Project management Interpersonal skills Process re-engineering Organization Change Process change driven by external demand Permeable org boundaries External users and consumers Complex process ERP, CRM, SCM, Value chain Change management Human factors Application Development A shift of development efforts from simple Web development to analytic capability and system/application integration. Web based interface design E-business analysis Structured programming methods Web development and design Object-Oriented development Data mining Human computer interaction Workflow analysis Domain knowledge Tools and Technology Wide-range of tools and technology New tools and technology Lack of standardization Proper education and training Unix, Linux, Windows .Net technologies CGI, Perl, C++, C#, ASP PHP, SQL, MySQL, XML, Java, SOAP, UDDI, WSDL, ebXML 4/8/2019 ECT 589 Susy Chan, Ph.D.

21 4/8/2019 ECT 589 Susy Chan, Ph.D.

22 Knowledge about technology.
Levels of Challenges Necessary Skills Strategy Strategic planning. Leadership. Decision Making. Knowledge about technology. Understanding of e-business webs complexity. Architecture Architecture knowledge as part of IT planning skills. Distributed systems knowledge. Application architecture and systems integration. Knowledge about technology standards. Systems Deep knowledge in business process (intra- and inter-organizational processes). Technical knowledge in systems integration. Vendor and product knowledge. Application architecture Projects Deep knowledge in process related to industry value chain. Deep knowledge in inter-department process. Change management. Web-based system development. Integration of legacy systems, enterprise systems, and web-based systems. Project management. Interpersonal and communications skills Tools and Technology Multiple operating systems. Wireless. Web services. XML. Java. DBMS.Networks. Client-side programming tools. Server-side programming tools. 4/8/2019 ECT 589 Susy Chan, Ph.D.


Download ppt "ECT 589: E-Commerce Management"

Similar presentations


Ads by Google