1. Chapter 5 Writing Good News, Routine, and Goodwill Messages
Business Communication, Anniversary Edition Lehman and DuFrene 2002 South-Western/Thomson Learning

2. Deductive Outline: When the Reader Will Be
Chapter 5
Deductive Outline: When the Reader Will Be
Pleased or Interested
State the pleasant idea (main idea)
Provide details or explanation
Remind the reader of the good news (main idea), or include a future-oriented closing thought
Business Communication, Anniversary Edition Lehman and DuFrene 2002 South-Western/Thomson Learning

3. Requirements of the Equal Credit Opportunity Act (ECOA)
Chapter 5
Requirements of the Equal Credit Opportunity Act (ECOA)
Must notify credit applicant of credit decision within 30 days of receipt of request
Must disclose terms of credit agreement
Must disclose reasons for refusal if denied credit
Must disclose name and contact information of any consumer reporting agency
Business Communication, Anniversary Edition Lehman and DuFrene 2002 South-Western/Thomson Learning

4. Guidelines for Writing to an International Audience
Chapter 5
Guidelines for Writing to an International Audience
Avoid expressions peculiar to North American usage
Avoid words that trigger emotional responses
Use simple terms but be specific
Write short, simple sentences and short paragraphs that focus on one major idea
Business Communication, Anniversary Edition Lehman and DuFrene 2002 South-Western/Thomson Learning

5. Guidelines for Writing to an International Audience (cont.)
Chapter 5
Guidelines for Writing to an International Audience (cont.)
Consider the communication style of the culture when selecting an organizational pattern
Use graphics to simplify ideas
Be aware of differences in the way numbers and dates are expressed
Adapt the letter format to the traditional format of the recipient’s country or culture
Business Communication, Anniversary Edition Lehman and DuFrene 2002 South-Western/Thomson Learning