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Chapter 5 Writing Good News, Routine, and Goodwill Messages

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Presentation on theme: "Chapter 5 Writing Good News, Routine, and Goodwill Messages"— Presentation transcript:

1 Chapter 5 Writing Good News, Routine, and Goodwill Messages
Business Communication, Anniversary Edition Lehman and DuFrene 2002 South-Western/Thomson Learning

2 Deductive Outline: When the Reader Will Be
Chapter 5 Deductive Outline: When the Reader Will Be Pleased or Interested State the pleasant idea (main idea) Provide details or explanation Remind the reader of the good news (main idea), or include a future-oriented closing thought Business Communication, Anniversary Edition Lehman and DuFrene 2002 South-Western/Thomson Learning

3 Requirements of the Equal Credit Opportunity Act (ECOA)
Chapter 5 Requirements of the Equal Credit Opportunity Act (ECOA) Must notify credit applicant of credit decision within 30 days of receipt of request Must disclose terms of credit agreement Must disclose reasons for refusal if denied credit Must disclose name and contact information of any consumer reporting agency Business Communication, Anniversary Edition Lehman and DuFrene 2002 South-Western/Thomson Learning

4 Guidelines for Writing to an International Audience
Chapter 5 Guidelines for Writing to an International Audience Avoid expressions peculiar to North American usage Avoid words that trigger emotional responses Use simple terms but be specific Write short, simple sentences and short paragraphs that focus on one major idea Business Communication, Anniversary Edition Lehman and DuFrene 2002 South-Western/Thomson Learning

5 Guidelines for Writing to an International Audience (cont.)
Chapter 5 Guidelines for Writing to an International Audience (cont.) Consider the communication style of the culture when selecting an organizational pattern Use graphics to simplify ideas Be aware of differences in the way numbers and dates are expressed Adapt the letter format to the traditional format of the recipient’s country or culture Business Communication, Anniversary Edition Lehman and DuFrene 2002 South-Western/Thomson Learning


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