1. Sales Techniques Come-Ons Puffing High Pressure Product Enhancement
Emotional Appeal
Appeal to Children
Travel Fraud
Deception
Negative Option
Health Fraud
Come-ons
-sales- are they bargains, left overs, or seconds
-coupons- if you have to buy a coupon book, are you really saving money
-rebates- will you forget to send it in?
-package deals- will you use everything in the package or just some of it?
-loss- lender- are you lured into the store for one sale but end up buying more then expected
-premiums- get something for free if you spend so much money
-get free gift card if you spend $50
-Contests- will you actually win, is it worth your time of entering
Puffing
-excited ad or sales person that claims to have the best product and deal, seems to be on the shoppers side but really isn’t
High Pressure
-deadlines- One Day Only!, It’s Your Last Chance!, Don’t Be The Last!
Product Enhancement
-Always guarantees, Life Time Guarantee
-Beautiful people or celebrities- people want to be just like them
-Having fun- you will have good time if you use the product
-Editing out the failures- 6 out of 10 got better results, what happened to the other 4?
Emotional Appeal
-Fear
-Pride
-Guilt
-Grief
-Gender Appeal
-Anger
-Confusion
Appeal to Children
-buying toys, sporting goods, games, name brands
-places to eat, Space Aliens, places with play areas
Travel Fraud
-buy a package and get a certificate for more deals on your next vacation
-offers only vaguely describe the services
Deception
-pro and cons- only pros, no cons
-selling air- cereal boxes not full, potato chip bags
-fine print- read the fine little words to find out if it is a deal
-add-ons- have to purchase other items to make it work
-plus tax, shipping, handling- is it really a deal
-unproven scientific claims- 9 out of 10 sounds good, but who tested it?
-zero percent interest- be careful, you have a time line to get it paid off
-misrepresentation- name is similar to nationally recognized brand
Negative option
-item arrives automatically unless stopped by consumer
Health Fraud
-promises over night cures
-testimonials of medical experts and satisfied customers

2. Assignment Work with your table partners
Create an advertisement using one of the sales techniques
Create a magazine ad, radio ad, commercial, ect.
Each ad must be about food
You will present these to the class.