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Creating Effective Organizational Designs
10 Creating Effective Organizational Designs McGraw-Hill/Irwin Strategic Management: Text and Cases, 4e Copyright © 2008 The McGraw-Hill Companies, Inc. All rights reserved.
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Traditional Forms of Organizational Structure
Organizational structure refers to formalized patterns of interactions that link a firm’s Tasks Technologies People Structure provides a means of balancing two conflicting forces Need for the division of tasks into meaningful groupings Need to integrate the groupings for efficiency and effectiveness
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Dominant Growth Patterns of Large Corporations
Adapted from Exhibit 10.1 Dominant Growth Patterns of Large Corporations Source: Adapted from J. R. Galbraith and R. K. Kazanjian, Strategy Implementation: The Role of Structure and Process, 2nd ed. (St. Paul, MN: West Publishing Company, 1986), p. 139.
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Patterns of Growth of Large Corporations
Simple Structure Simple structure is the oldest and most common organizational form Staff serve as an extension of the top executive’s personality Highly informal Coordination of tasks by direct supervision Decision making is highly centralized Little specialization of tasks, few rules and regulations, informal evaluation and reward system
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Patterns of Growth of Large Corporations
Functional Structure Adapted from Exhibit 10.2 Functional Organizational Structure
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Patterns of Growth of Large Corporations
Functional Structure Found where there is a single or closely related product or service, high production volume, and some vertical integration Advantages Enhanced coordination and control Centralized decision making Enhanced organizational-level perspective More efficient use of managerial and technical talent Facilitated career paths and development in specialized areas
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Patterns of Growth of Large Corporations
Disadvantages Impeded communication and coordination due to differences in values and orientations May lead to short-term thinking (functions vs. organization as a whole) Difficult to establish uniform performance standards
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Divisional Structure Adapted from Exhibit 10.3 Divisional Organizational Structure
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Divisional Structure Organized around products, projects, or markets
Each division includes its own functional specialists typically organized into departments Divisions are relatively autonomous and consist of products and services that are different from those of other divisions Division executives help determine product-market and financial objectives
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Divisional Structure Advantages
Strategic business unit (SBU) structure Separation of strategic and operating control Quick response to important changes in external environment Minimal problems of sharing resources across functional departments Development of general management talent is enhanced
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Divisional Structure Disadvantages
Can be very expensive Can be dysfunctional competition among divisions Can be a sense of a “zero-sum” game that discourages sharing ideas and resources among divisions Differences in image and quality may occur across divisions Can focus on short-term performance
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Divisional Structure Strategic business unit (SBU) structure
Divisions with similar products, markets, and/or technologies are grouped into homogenous SBUs Task of planning and control at corporate office is more manageable May become difficult to achieve synergies across SBUs Appropriate when the businesses in a corporation’s portfolio do not have much in common Lower expenses and overhead, fewer levels in the hierarchy Inherent lack of control and dependence of CEO-level executives on divisional executives
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Matrix Structure Adapted from Exhibit 10.4 Matrix Organizational Structure
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Matrix Structure A combination of the functional and divisional structures Individuals who work in a matrix organization become responsible to two managers The project manager The functional area manager
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Matrix Structure Advantages Disadvantages
Facilitates the use of specialized personnel, equipment and facilities Provides professionals with a broader range of responsibility and experience Disadvantages Can cause uncertainty and lead to intense power struggles Working relationships become more complicated Decisions may take longer
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International Operations: Implications for Organizational Structure
Three major contingencies influence structure adopted by firms with international operations Type of strategy driving the firm’s foreign operations Product diversity Extent to which the firm is dependent on foreign sales Structures used to manage international operations International division Geographic-area division Worldwide functional Worldwide product division Worldwide matrix
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Relationships between Rewards & Evaluation Systems and Business-level and Corporate-level Strategies
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Boundaryless Organizational Designs
Boundaries that place limits on organizations Vertical boundaries between levels in the organization’s hierarchy Horizontal boundaries between functional areas External boundaries between the firm and its customers, suppliers, and regulators Geographic boundaries between locations, cultures and markets
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Making Boundaries More Permeable
Barrier-free type of organization First approach Permeable internal boundaries Higher level of trust and shared interests Shift in philosophy from executive development of organizational development Greater use of teams Flexible, porous organizational boundaries Communication flows and mutually beneficial relationships with internal and external constituencies
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Pros and Cons of Barrier-Free Structures
Adapted from Exhibit 10.7 Pros and Cons of Barrier-Free Structures
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Making Boundaries More Permeable
Modular type of organization Second approach Outsources nonvital functions, tapping into knowledge and expertise of “best in class” suppliers but retains strategic control Three advantages Decrease overall costs, leverage capital Enables company to focus scarce resources on areas where it holds competitive advantage Adds critical skills and accelerates organizational learning
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Pros and Cons of Modular Structures
Adapted from Exhibit 10.8 Pros and Cons of Modular Structures
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Making Boundaries More Permeable
Virtual type of organization Third approach Continually evolving network of independent companies linked together to share skills, costs, and access to one another’s markets Suppliers Customers Competitors Each gains from resulting individual and organizational learning May not be permanent
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Pros and Cons of Virtual Structures
Source: R. E. Miles and C. C. Snow, “Organizations: New Concepts for New Forms,” California Management Review,” Spring 1986, pp ; R. E. Miles and C. C. Snow, “Causes of Failure in Network Organizations,” California Management Review, Summer 1999, pp ; and H. Bahrami, “The Emerging Flexible Organization: Perspectives from Silicon Valley,” California Management Review, Summer 1991, pp Adapted from Exhibit 10.9 Pros and Cons of Virtual Structures
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Boundaryless Organizations: Making Them Work
Factors facilitating effective coordination and integration of key activities Common culture and shared values Horizontal organization structures Horizontal systems and processes Communications and information technologies Human resource practices
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Creating Ambidextrous Organizational Designs
Two contradictory challenges faced by firms Adaptability Alignment Ambidextrous organizations Aligned and efficient in how they manage in today’s business Flexible enough to changes in the environment so they will prosper tomorrow
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