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Published by화주 봉 Modified over 6 years ago
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Presentation to the Global Philanthropy Forum, April 10th, 2008.
Related research:
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When you look at the numbers, separate expected use – voice calls, sending messages, …, from actual use. Anything that is free will have significantly higher use. Photo: Seoul resident uses mobile phone as address book and makes call using kiosk. South Korea, Jan Chipchase, 2005.
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Photo: Breakfast in the mountains – a local Ayni resident takes out his Nokia phone. Tajikistan, Jan Chipchase, 2007.
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For many consumers – the mobile phone is their primary form of camera/video camera/digital storage, and as they make full use of the functionality. Photo: Scenes from the Godfather recreated entirely on mobile phone. Cairo, Egypt, Jan Chipchase, 2006.
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Photo: Dual SIM card hack from Accra, Ghana. Younghee Jung, 2007.
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Technologically, textually and numerically illiterate people find ways of getting the job done – typically through mediated use – asking someone else to help with the task. Mediation usually involves a loss of anonymity and convenience. Photo: Research into illiterate communication practices, Old Delhi, India. Jan Chipchase, 2005.
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People don’t have a clear understanding of what happens on the device and what happens on the network. For example in Iran one Samsung phone was considered popular because it supported an answering machine on the device (and not on the network), with the implication being that the government would not be able to monitor the messages. Photo: Street sign in Northern Tehran shows the relative position of the sign in relation to the city – marked with a small red dot on the blue sign. Whilst it should support the pedestrian’s relative understanding/mental model of themselves in relation to the city, it’s affect is likely to be minimal simply because the Alborz mountains that buttress the north of the city provide a fixed landmark. Jan Chipchase, 2006.
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