1. Stoke ERCP Symposium CASE STUDY34
Stoke ERCP Symposium
Supporting education and sharing best practice
Department/BU: Endoscopy
Territory: UK
Owner: Matt Aronow
Date: FY 16/17
CASE STUDY

2. Stoke ERCP Symposium The challenge Our approach Results
In 2017 as part of our commitment to developing a long term educational platform, Aquilant worked with a major customer and leading UK clinical centre of excellence to deliver a specialist ERCP* symposium
The concept was to showcase live patient cases from multiple centres of excellence, and to share best clinical practice from leading UK and international centres
To attract paying delegates facing increasingly limited study leave opportunities, the event had to stand out as a highly valued scientific meeting that was also relevant to delegates day to day practice
Leveraging our network of UK key opinion leaders we identified other expert centres to partner with to build the event
In addition to two leading UK centres, we also linked with an expert centre in Hyderabad, India. The clinical lead, an internationally recognised expert flew to the UK to join the meeting as a co-course director
We gained endorsement from the British Society of Gastroenterology as well as various other clinical bodies
Marketing the event through our field based sales and clinical teams, as well as via electronic and social media platforms
While creating a scientific and educational event, there was a significant opportunity to promote the Fujifilm range of endoscopic equipment used during the live case sessions
120 delegates attended the symposium
An income of £23k was generated from registration fees and industry sponsorship
99% of delegates confirmed that they would attend the meeting again, and recommend it to a colleague
Aquilant’s relationship with one of their most strategically important customers was developed and strengthened. Significant other new business opportunities were identified
Aquilant’s brand and reputation have been enhanced with both customers, and Fujifilm
The next symposium is now being planned for September 2018, with the addition of an Italian centre of excellence
*Endoscopic Retrogade Cholangio-Pancreatography

3. Stoke ERCP Symposium - April 2017
Event Overview
120 delegates registered
99% would return, or recommend to colleagues
£23k in revenues generated
Partnership
Strengthening relationship with key customer and Fujifilm
Reputation for providing and supporting education enhanced
Flagship UK educational event for the endoscopy business, 100% Aquilant funded and managed
Demonstrating commitment to education and the capability to deliver a high quality/value product to both clinicians and Fujifilm
Creating opportunities for engagement with customers and stakeholders on a much deeper level than is possible during normal day to day activities
Becoming recognised as leading ERCP event in the UK calendar with a constantly evolving, ambitious programme
CASE STUDY
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