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Secondary research Secondary Research: The process of gathering secondary data, information that has already been gathered. KEY TERMS Companies will use.

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Presentation on theme: "Secondary research Secondary Research: The process of gathering secondary data, information that has already been gathered. KEY TERMS Companies will use."— Presentation transcript:

1 Secondary research Secondary Research: The process of gathering secondary data, information that has already been gathered. KEY TERMS Companies will use ___________from within their business e.g. sales records or national data from ___________ statistics. They will also look at _________habits and trends and events in their market using _____ articles or reports. Increasingly businesses go online using the _________to see what their ____________ are doing. consumer government news information Internet competitors

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