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Using data to change customer perceptions

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Presentation on theme: "Using data to change customer perceptions"— Presentation transcript:

1 Using data to change customer perceptions
Hannah Jones

2 “In one word, describe what you think making a claim will be like”
Negative: 65% Positive: 25%

3 Only 26% think insurance companies do their best to make the claims process as simple as possible

4 Just 37% of 16 to 29 years olds think they would receive a payment if they made a claim

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6 71% of claimants said their claim experience was good or very good

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8 % Responded: Likely or Highly Likely
How likely would online reviews, written by people who have made a claim, be to influence your choice of insurance company? % Responded: Likely or Highly Likely

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10 LONDON’S TOP RATED RESTAURANT DIDN’T EXIST!
BUDE’S TOP RATED ATTRACTION IS A PLASTIC TUNNEL? CONFIDENTIAL

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12 Treating Customers Fairly Acquisition & Retention
Recognition Treating Customers Fairly Differentiation Acquisition & Retention Actionable Insights Business Development

13 Thank you! Hannah Jones CONFIDENTIAL


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