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Using data to change customer perceptions
Hannah Jones
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“In one word, describe what you think making a claim will be like”
Negative: 65% Positive: 25%
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Only 26% think insurance companies do their best to make the claims process as simple as possible
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Just 37% of 16 to 29 years olds think they would receive a payment if they made a claim
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71% of claimants said their claim experience was good or very good
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% Responded: Likely or Highly Likely
How likely would online reviews, written by people who have made a claim, be to influence your choice of insurance company? % Responded: Likely or Highly Likely
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LONDON’S TOP RATED RESTAURANT DIDN’T EXIST!
BUDE’S TOP RATED ATTRACTION IS A PLASTIC TUNNEL? CONFIDENTIAL
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Treating Customers Fairly Acquisition & Retention
Recognition Treating Customers Fairly Differentiation Acquisition & Retention Actionable Insights Business Development
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Thank you! Hannah Jones CONFIDENTIAL
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