1. Advertising Appeals
Power of the Media

2. (Put in notebook and define as we go)
Vocabulary
Media
Advertisement
Communication
Subliminal
Exploitation
Technique
Appeal
Desensitized
(Put in notebook and define as we go)

3. MEDIA
Communication devices used for advertising, that reach or influence people widely

4. Examples

5. Media affects our society in several ways and controls the direction of society.
There are both positive and negative impacts media has on society. 
Some Concerns Include:
Violence
Body Image
Sex
Gender
Racial Views

6. The Focus of this lesson is:
ADVERTISEMENTS

7. What is an Advertisement?
Usually a paid form of communicating a message by the use of various media. It is persuasive, informative, and designed to influence purchasing behavior or thought patterns.

8. What is a Subliminal Message?
A signal or message embedded in another medium
Unrecognizable by the conscious mind
In certain situations can affect the subconscious mind
Often called a “hidden message”

9. Just about getting the logo imbedded in the mind of the viewer as often as possible.

10. EVERY THING IN AN AD IS ON PURPOSE
Color
Gestures
Jewelry
Tattoos
Positions
Props, etc.
All of these things present a feeling or message about the product or service whether true of false

11. In ads every detail is put there intentionally to do something to the viewer.
One purpose is to DISTRACT you from something (focusing your attention away from something and towards something else)

12. Appeal to Emotions Ads that manipulate emotions Offer wishful thinking
Flattery
Ridicule
The ooooh, aaaaaah factor

14. AVANTE GUARDE Using the product puts you ahead of the times
Ahead of others
Be the first
Look ahead
Be progressive
Limited

16. BANDWAGON Implies that it is widely used Encourages joining the crowd
Everyone is doing it
Everyone is using it
Jump aboard

17. Notice: Often includes, both genders, various ethnic groups and various ages

18. BRAND LOYALTY Relies on their reputation Recognizable logo
Recognizable color
Often need no words to identify

20. Music and Slogans
Tunes & Songs
Beats
Jingles
Rhymes

21. I don’t wanna grown up, I’m a …
Break me off a piece of that ….
I don’t wanna grown up, I’m a …
You’re in good hands….

23. Patriotism Promotes country Suggests patriotism if used Uses Colors
Flags
Slogans “Made in the USA”

25. PLAIN FOLKS
Good value
Ordinary people use it
No stars used to sell it

27. SCARCITY APPEAL
Limited time
Limited number

28. SCIENTIFIC
Statistics
Facts
Charts
Graphs
Output data
Dangers

29. SENSES
Uses Smell
Touch
Sound
Sight
Taste

30. CBS Embeds a Video Playing Ad in a Print Magazine

31. SNOB APPEAL Be part of an elite group Better than most
Luxurious/gold, diamonds
Glamorous/streamlined
High profile life style
Wealthy

33. TESTIMONIALS Promotes with famous people Sometimes ordinary people
Big groups

35. WEASEL WORDS “Feel good words”
Words that are vague or have little meaning
Words that catch you attention and make you feel good
Not necessarily completely true….ex.. Biodegradable….fine print says takes 75 years, “better than all the rest”, “may”, “reduces”, etc.

36. WIT AND HUMOR Makes you laugh Entertains Pictures, words, gestures
Puts a smile on your face
Makes you feel good

38. Things to Remember Most ads consist of 3 or more techniques
Not everyone sees the same things
Understanding techniques helps you be a smarter consumer.

39. Public Service Announcements
PSA’S
Public Service Announcements

40. A non-commercial advertisement broadcast on radio or television, for the public interest. PSAs are intended to modify public attitudes by raising awareness about specific issues.

41. The most common topics of PSAs are health and safety
The average TV station will air 200 public service announcements per week
The common length of a public service announcement is 60, 30,20,10, and even five seconds for both radio and TV. The most acceptable is 30 seconds.