1. Social Acceptance of Autonomous Vehicles Mark Borlace
Senior Manager Future Mobility
IDVS3 October 2018

2. 01Intro
Social acceptance will be as important to the uptake of autonomous vehicles (AV) as any other metric, technology cost or otherwise. Understanding public attitudes and concerns towards AV is integral to gauging the current level of social acceptance of AV and an important precursor to knowing how increasing the level of social acceptance of AV can be achieved.
Surveys:
3 x RAA member panel autonomous vehicle surveys 2014, 2017, 2018.
ADVI Australian national survey of opinion about automated and driverless vehicles, preliminary results 2017.
RAC WA autonomous vehicle survey conducted in 2016, associated with AV trial.
Flinders University Express autonomous shuttle trial survey currently underway.
Cox Automotive Evolution of Mobility Study, 2018
Social Acceptance of Autonomous Vehicles

3. 02Attitiudes towards AV Awareness:
High - Overall 95%, 94%, 94% (RAA 2014, 2018, FLEX), were aware of AV. RACWA M79% F50%
Lower for specific autonomous level 2 features “Change lanes” 34.8%, 48% (ADVI, RAA 2018 )
Security:
Overall 49%, 40% (RAA 2014, 2017) said they would not feel safe in an AV
Only 7% said they would use an AV to deliver their kids to after school activities ( RAA 2018)
General:
People still perceive benefits in AV like improved mobility for those who can’t drive, reduced parking hassles and the ability to better use travel time for more productive activities
Social Acceptance of Autonomous Vehicles

4. 03Concerns about AV RAA Member Panel 2018 ADVI 2017
Social Acceptance of Autonomous Vehicles

5. 04Importance of demonstration trials
People base their opinions on what they know and what they have seen.
This can be from media coverage or this can come from first hand experience. The media highlight negative events as part of the popular news culture.
Social Acceptance of Autonomous Vehicles

6. 05Importance of demonstration trials
FLEX TRIAL 2018 (post experience survey)
RAC WA 2016
Social Acceptance of Autonomous Vehicles

7. 06Importance of demonstration trials
Shifting attitudes: Pre-FLEX 68% were either positive or very positive about AV. Post ↑ 81%*
More Security: Pre-FLEX 56% said they would feel safe as a passenger in an AV. Post ↑ 64%*
Pre-Flex response to “AV would result in…”
Post Flex
* Based on limited number of post trial responses to date.
Social Acceptance of Autonomous Vehicles

8. 07Importance of demonstration trials
“just wish they would be ready in the next few years so I didn't have to taxi my teenagers!”
-FLEX trial post ride survey response
Social Acceptance of Autonomous Vehicles

9. 08Impact of Accidents Cox Automotive survey post Uber Accident
Social Acceptance of Autonomous Vehicles

10. 07What next More demonstration projects Increase exposure
Address concerns
Social Acceptance of Autonomous Vehicles

11. Thank you
Social Acceptance of Autonomous Vehicles