1. Introduction to Marketing and Advertising
Unit 1
Introduction to Marketing and Advertising

2. Contents Job advertisement & job description
Collocation from the job ads.
Companies involved in marketing & advertising
Job responsibilities
Business partner and the organigram
Company’s brand values
Vocabulary
Structure
Organogram /ɔː'ɡænəɡræm/ organization chart

3. Vocabulary draw up create advertise provide liaise market
journalist support customer
service commission research
press releases
trade fair/magazines

4. draw something up
/drɔː/ v
draw /drɔː/
drew /druː /
drawn /drɔːn /
to make or write sth. that needs careful thought or planning
to draw up a contract/list

5. create create something to make something happen or exist
The government plans to create more jobs for young people.
Create a new directory and put all your files into it.
/kri'eɪt/
creating

6. advertising
/ 'ædvətaɪzɪŋ /
N [uncountable]
advertise (V)
/'ædvətaɪz/ v
advertisement (n)
/əd 'vɜːtɪsmənt/ BrE
/¸ædvər'taɪzmənt/ NAmE
the activity and industry of advertising things to people on television, in newspapers, on the Internet, etc
A good advertising campaign will increase our sales.

7. provide
to give something to somebody or make it available for them to use
Synonym supply
provide something for somebody
We are here to provide a service for the public.
provide somebody with something
We are here to provide the public with a service.
/ prə'vaɪd /
Verb
provided
/prə'vaɪdɪd/
providing
/prə'vaɪdɪŋ/

8. liaise /li'eɪz / BrE /li'eɪz/ NAmE verb
1 [intransitive] liaise (with somebody) (especially British English) to work closely with somebody and exchange information with them
He had to liaise directly with the police while writing the report.
2 [intransitive] liaise (between A and B) to act as a link between two or more people or groups
Her job is to liaise between students and teachers.
/li'eɪz / BrE
/li'eɪz/ NAmE
verb

9. marketing
the activity of presenting, advertising and selling a company's products in the best possible way
a marketing campaign
She works in sales and marketing.
Persuasion is one of the most valuable skills in marketing.
/'mɑːkɪtɪŋ /
N [uncountable]

10. journalist
a person whose job is to collect and write news stories for newspapers, magazines, radio or television
compare reporter
/ 'dʒɜːnəlɪst / BrE
/'dʒɜːrnəlɪst /
NAmE
noun

11. support / sə'pɔːt /BrE /sə'pɔːrt/NAmE noun /sə'pɔːt /V
   encouragement/money
1 [uncountable] support (for something) encouragement and help that you give to somebody/something because you approve of them and want them to be successful
There is strong public support for the change.
2 [uncountable] sympathy and help that you give to somebody who is in a difficult or unhappy situation
Her family and friends have given her lots of support.
/ sə'pɔːt /BrE
/sə'pɔːrt/NAmE
noun
/sə'pɔːt /V
NB: a knee/back support> CN

12. customer
1 a person or an organization that buys something from a shop/store or business
They know me—I'm a regular customer.
the customer service department
/ 'kʌstəmə(r) / BrE
/ 'kʌstəmər/ NAmE
Noun

13. service /'sɜːvɪs / BrE /'sɜːrvɪs/ NAmE noun service /'sɜːvɪs /verb
1 [countable] a system that provides something that the public needs, organized by the government or a private company
the ambulance/bus/telephone, etc. service
Essential services (= the supply of water, gas, electricity) will be maintained.
2 (also Service) [countable] an organization or a company that provides something for the public or does something for the government
the prison service
the BBC World Service
3 [countable, uncountable] a business whose work involves doing something for customers but not producing goods; the work that such a business does
financial services
/'sɜːvɪs / BrE
/'sɜːrvɪs/ NAmE
noun
service
/'sɜːvɪs /verb

14. commission /kə'mɪʃn/ verb commission noun piece of art/music, etc.
1 to officially ask somebody to write, make or create something or to do a task for you
commission somebody to do something
She has been commissioned to write a new national anthem.
commission something
Publishers have commissioned a French translation of the book.
The survey on consumer taste was commissioned by local stores.
commission
/kə'mɪʃn/
verb
commission
noun

15. research
[uncountable] (also researches [plural] (especially in British English) a careful study of a subject, especially in order to discover new facts or information about it
medical/historical/scientific, etc. research
to do/conduct/undertake research
/rɪ'sɜːtʃ / BrE
/rɪ'sɜːrtʃ/NAmE
/'riːsɜːtʃ/ BrE
/'riːsɜːrtʃ/NAmE
noun
research
/rɪ'sɜːrtʃ /NAmE
verb

16. Phrases press release (noun ) trade fair (noun ) (also trade show)
an official statement made to journalists by a large organization, a political party or a government department
The company issued a press release to end speculation about its future.
trade fair (noun ) (also trade show)
an event at which many different companies show and sell their products

17. Market & Advertising activities
Which one is the most difficult to do in English? 1
Doing market research 2
Drawing up a marketing plan 3
Commissioning advertising 4
Talking to customers 5
Liaising with the sales department 6
Showing visitors around the company 7
Creating advertisements 8
Speaking to journalists 9
Providing support for customer service 10
Writing press releases 11
Presenting at a trade fair 12
Reading trade magazines