1. 2000 Lynnhaven/Oceana Area Transportation Needs Assessment Study
Sponsored by
THE MARKETING SOURCE, INC

2. THE MARKETING SOURCE, INC
Study Area
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3. Overall Objective To help reduce traffic congestion around the
Lynnhaven and Oceana areas.
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4. THE MARKETING SOURCE, INC
Specific Objectives
Determine the perceived impact of area traffic on congestion.
Identify current transportation modes used.
Determine parking concerns.
Measure how willing employers and employees are to adopt and implement alternate transportation programs.
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Study Components
Employer Commuter Interviews Surveys
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6. THE MARKETING SOURCE, INC
Methodology
Employer Interviews
40 one-on-one interviews
Conducted March to May
Interviews conducted with:
small, medium, and large employers
owners, managers, and human resource personnel
Commuter Surveys
740 completed surveys
Conducted April to May
Self-administered
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7. THE MARKETING SOURCE, INC
Employer Interviews
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8. THE MARKETING SOURCE, INC
Whom did we survey?
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9. THE MARKETING SOURCE, INC
Large Companies
500+ employees
M&G Electronics
SAIC/AMSEC
Stihl, Inc.
employees
Lillian Vernon*
* Seasonal increases to over 4,000 from October to December:
employees
Hermes Abrasives
Inchscape
JC Penney
Litton/PRC
Montgomery Ward
Trigon Healthkeepers
VA Beach Industries
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10. Medium and Small Companies
50-99 employees <50 employees
American Funds
Automatic Precision Tech.
Beach Chemicals
Brooks Transfer
Caliper
Framing Success
Global Technical Systems
HSMM
IMPAQ
K&M Environmental
Bay Mechanical
Chesapeake Bay Contractors
E.C.I.
Information Systems Support
Labels Unlimited
Lynnhaven Mall
ProSoft
Sports Authority
Lockheed Martin
Mariah Vision
MC Direct
Nationwide
New Horizons
Phar-Mor
Printmark
Progressive Graphics
Rocket Direct
Rutherford Controls
US LEC
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11. THE MARKETING SOURCE, INC
Employer Background
Businesses interviewed employ nearly 5,000 persons.
About half (22 of 40) of businesses interviewed were either a subsidiary of another organization or a branch location of a larger corporation.
Most employers said their employees live in the Norfolk, Virginia Beach, Chesapeake, and Portsmouth areas.
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12. THE MARKETING SOURCE, INC
Employer Interviews
Key Findings
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13. When asked to identify the traffic problem areas...
Employers mentioned the following trouble spots:
Evenings
I-264 West Lynnhaven interchange
Viking Drive and Lynnhaven Parkway
International and Lynnhaven Parkway
International and London Bridge Road
London Bridge Road (from Shipps Corner to Potters Road)
Mornings
I-264 East exit at Lynnhaven
Lynnhaven Parkway and International
London Bridge Road (from Shipps Corner to Potters Road)
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14. Employers point out problem areas.
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15. Area employers agree that traffic congestion is a problem.
Over two-thirds of the employers interviewed believed that traffic congestion is a problem in the area, especially in the evening (3:30-6:00 p.m.).
However, most noted that traffic congestion caused no problems for their business. Instead, they referred to the congestion as:
“An irritation”
“A frustration”
“An inconvenience”
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16. Parking is not a problem for most employers.
Nearly all businesses stated that they had adequate parking for employees.
On-site lots
A few businesses indicated that parking was barely adequate.
Problems during shift changes
Future expansions will lead to parking problems
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17. Employer suggestions for improvement
Improve I-264 and Lynnhaven Parkway interchange
Build flyover
Add lanes at interchange
Improve signal light timing
Widen London Bridge Road
Widen Lynnhaven Parkway
Improve International and Lynnhaven Parkway intersection:
Extend turn lane from Lynnhaven to International
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18. Employers feel some responsibility.
Over a third of employers feel some responsibility for helping employees with their work commute.
However, only three employers currently offer transportation programs to employees:
Subsidizes carpoolers who travel to and from Peninsula
Offers rideshare matching
Provides preferential parking and van shuttle to and from bus stop
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19. Will businesses offer transportation programs?
Some ways businesses are willing to help:
Stagger business hours of operation/ offer flex time
Promote alternate modes
Transportation programs most likely to be offered include:
Businesses willing
Flextime/Compressed Week
Ridesharing
Bus subsidies 2
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20. Interest in Area Services
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21. Physical Fitness Center
Two employers reported that they had their own physical fitness area.
Many employers noted there was a physical fitness center nearby.
Only a few employers said a physical fitness center in Lynnhaven/Oceana would generate much interest from their employees.
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22. THE MARKETING SOURCE, INC
Day Care Center
Some employers noted that day care centers are already nearby.
Half believed a day care facility in the area would be very useful.
Hours of operation were of concern for manufacturers.
Many facilities are not open early enough to accommodate early work schedules.
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23. THE MARKETING SOURCE, INC
Dry Cleaners
Only a few employers interviewed thought a nearby dry cleaning service would be convenient.
However, the remainder raised objections:
A service is already nearby.
A service already picks up at their office.
Their dress is casual at work and services aren't required.
Their employees prefer the convenience of a service near home.
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24. THE MARKETING SOURCE, INC
Mid-day Shuttle
Employers estimated the level of participation from their employee population:
28% great interest (primarily administrative staff)
13% somewhat interested
59% no interest
Reasons for little interest in the shuttle services were:
Short lunch breaks, usually only a half hour
Concern about schedule promptness
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25. THE MARKETING SOURCE, INC
Commuter Surveys
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26. THE MARKETING SOURCE, INC
Whom did we survey?
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27. Commuters from various industries were represented in the study.
(Base =740)
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28. THE MARKETING SOURCE, INC
Many of the commuters who completed the survey held office support, clerical, or administrative positions.
(Base = 740)
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29. The vast majority of area commuters live in Virginia Beach.
Lynnhaven Commuters
Place of Residency
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30. THE MARKETING SOURCE, INC
Place of residence.
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31. THE MARKETING SOURCE, INC
Commuter Survey
Key Findings
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32. THE MARKETING SOURCE, INC
The Commute To Work
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33. THE MARKETING SOURCE, INC
Currently, nearly all area commuters drive alone in their cars to work.
Drive alone %
Carpool
Combination 3
Dropped off 1
Bus < 1
Walk
(Base = 734)
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34. THE MARKETING SOURCE, INC
The percent of SOV commuters is higher in the Lynnhaven Study (91%) than that found in the Norfolk Commerce Park Study (86%) and Oceanfront Study (66%).
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35. THE MARKETING SOURCE, INC
Three quarters (76%) of commuters say their trip to work takes less than 30 minutes. This figure falls to 66% for the return trip.
The average one-way commute distance is 13 miles.
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36. THE MARKETING SOURCE, INC
Nearly half (49%) of area commuters arrive at work between 8:00 and 9:00 in the morning.
Morning Hours
(Base = 740)
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37. THE MARKETING SOURCE, INC
The majority (72%) of commuters surveyed use Lynnhaven Parkway during their commute.
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38. Commuters most often access Lynnhaven Parkway from I-264.
45%
12% 8% 2% 3%
10%
Commuters most often access Lynnhaven Parkway from I-264.
I %
International Pkwy. 12
Holland Rd. 12
Princess Anne Rd. 10
South Lynnhaven Rd. 8
Independence Blvd. 3
Potters Rd. 2
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39. THE MARKETING SOURCE, INC
Four in ten (42%) of area commuters leave work between 5:00 and 6:00 in the evening.
Evening Hours
(Base = 740)
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40. Note: Totals do not include “Don’t Know” responses.
Commuters most often stop at grocery stores, childcare facilities, and banks as they travel to and from work.
Number of weekly stops
Grocery/Convenience Store 12% 55% 30%
Childcare Facility
Bank/ATM
Fitness Center
Dry Cleaners
Note: Totals do not include “Don’t Know” responses.
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41. THE MARKETING SOURCE, INC
Parking and
Use of Car for Work
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42. The vast majority of area commuters park at their worksite.
Commuters are parking at...
Worksite 95%
Off-site parking lot 3
Do not park a vehicle 2
Side street <1
Parking site varies <1
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43. Only 4% of commuters say area parking is a “very big problem.”
(Base = 728)
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44. THE MARKETING SOURCE, INC
Only 9% of Lynnhaven commuters think that parking is a problem compared to 35% of Norfolk Commerce Park commuters and 66% of Oceanfront commuters.
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45. THE MARKETING SOURCE, INC
Nearly half (48%) of commuters use their car at least once a week for work-related travel.
Days per week car is used for work-related travel
(Base = 699)
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46. Willingness to Use Alternate Modes of Transportation
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47. THE MARKETING SOURCE, INC
A quarter (24%) of SOV commuters say they are willing to share a ride to work at least once a week.
Very Likely
(3%)
These commuters are…
Not At All
Likely (48%)
less likely to need their car for work-related travel.
more influenced by employer-sponsored rideshare incentives.
more receptive to additional area services.
Somewhat
Likely
(21%)
Not Very
Likely (28%)
(Base = 654 SOV Commuters)
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48. Willingness to use alternate modes is highest among Norfolk Commerce Park SOV commuters.
(Base = SOV commuters; n = 654 Lynnhaven; 800 Norfolk Commerce Park)
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49. THE MARKETING SOURCE, INC
Most of the the SOV commuters interested in ridesharing live in Virginia Beach.
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50. THE MARKETING SOURCE, INC
Carpools are clearly the favored alternate travel mode among SOV commuters interested in ridesharing.
(Base = 182)
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51. If a bus were available, 1 in 10 SOV commuters say they would be at least somewhat willing to use it.
Not at all Very
willing willing
(Base = 659 SOV commuters; 65 alternate mode users)
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52. Rideshare incentives increase interest in using alternate modes.
(Base = 740)
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53. For many, additional area services would not impact ridesharing.
(Base = 740)
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54. THE MARKETING SOURCE, INC
Key Findings
and
Recommendations
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55. Employer interviews show that...
Most employers believe that area traffic congestion is a problem, particularly in the evening. However, it causes problems for few employers.
Parking availability is sufficient for the majority of employers.
Employers feel some responsibility for their employees’ commute, but few have transportation programs in place.
Initial commitment to programs will likely be slow.
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56. Commuter surveys show that...
Many commuters work a traditional work-week (days and hours) and nearly all drive alone to work.
The majority of commuters use Lynnhaven Parkway and access it primarily from I-264.
Most commuters park at their worksite and say that parking is not a problem.
Nearly half of commuters use their car at least once a week for work-related travel.
A quarter of SOV commuters are willing to share a ride to work at least once a week. Most live in Virginia Beach.
Carpools are the favored alternate travel mode among SOV commuters interested in ridesharing.
Rideshare incentives increase interest in using alternate modes.
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57. THE MARKETING SOURCE, INC
Recommendations
Continue employer outreach to interested companies.
Consider transit service from Kempsville area to Lynnhaven/Oceana corridor.
Promote Park and Ride lot at Holland and S. Independence (Silverleaf) to current and potential carpoolers.
Establish preferential parking at worksites.
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58. 2000 Lynnhaven/Oceana Transportation Needs Assessment Study
Sponsored by
THE MARKETING SOURCE, INC