1. On behalf of
Thomas FROEHLICHER
Dean of KEDGE Business School
Pierre CARIOU
Associate Dean for Research
Jacques-Olivier PESME
Head of the W&S Academy

2. 1st edition of a joint event2

3. Thanks Many thanks to our partners:
Cornell University (Gary Thompson and Bradley Rickard)
EHL (Philippe Masset and Jean-Philippe Weisskopf)
HKPU (Haiyan Song)
Many thanks to our colleagues from KEDGE and other universities who accepted my invitation to present or review a paper:
Guenter Schamel (U. of Bolzano)
Andrew Plantinga (UC Santa Barbara)
Florine, Hervé, Pierre, Samah, Tatiana, Anicia, Christophe, François. 3

4. Thanks
Last but not least, I have a special debt to many precious colleagues from KEDGE who organized this workshop:
Aurélie Daleau-Prouillac
Catherine Daucourt
Laura-Line Lemmel
Patrice Malka
Stéphanie Pallas
Catherine Roques
The financial support of …. is gratefully acknowledged :
Wine and Spirits Academy (research center)
KEDGE (communication)
KEDGE (research)
Thank you all for joining us today. 4

5. Workshop Two-day workshop – Three sessions – Four disciplines
Economics
Management
Marketing
Finance
Varied topics in Wine Economics and Management:
Wine tourism (2)
Wine consumption (2)
Firm performance (2)
Wine judges (2)
Land prices (1)
Wine princes (1) 5

6. Goals
Gather in the same place, every year, colleagues from the Wine and Hospitality Management Academic World:
Exchange views
Discuss research
Develop a research network, collaborations, etc.
Develop an Alliance of research between highly respected institutions
Alliance (scope and goals) will be discussed this afternoon 6

7. Timing Each presentation will be given a 45 minute time slot:
Presentation : 20 minutes
Discussant : 5 minutes
Questions : 20 minutes
For other questions please see either :
Laura-Line or Catherine 7