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Published byCedric Midgley Modified over 10 years ago
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Time Warner Cable Tries to Win Back Ex-Subscribers Sean Bailey, Joven Rasgo
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Summary Ads aimed at former subscribers $50 million in direct ad campaigns – The Better Guarantee AT&T and Verizon gaining subscribers People slowly turning back to Time Warner Comcast has recently began the same process
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About Time Warner Second largest cable provider Lost 140,000 subscribers last quarter Primarily East Coast Generally ranked below the industry average along with Comcast – But companys score ticked up 4% most of any TV provider on the index
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Ad Messages Going at Verizon – Promised monthly savings that have not panned out Extension of Enjoy Better campaign 30-day money back guarantee Featuring real subscriber testimonials
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Time Warner Improvements Smartphone apps More On-Demand options Internet speeds are 2-3 times faster Provide home security service Narrower home service call times
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Expected Outcomes Huge cost for little gains – Not many people will return Satellite Providers have extremely high customer service ratings Seems like a lost cause
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Questions/Comments
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Works Cited http://www.nytimes.com/2013/01/21/busine ss/media/time-warner-cable-ad-campaign- aims-at-regaining-customers.html http://www.nytimes.com/2013/01/21/busine ss/media/time-warner-cable-ad-campaign- aims-at-regaining-customers.html
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