1. Research Committee
Meeting
17th May 2018

2. Committee Members 3D Studio Blomberg AMRC Appearition (regrets)
Apprentice
ARvolution
Boeing
Brainwaive
Contextere
CrossCom
CrunchFish
Huawei
KognitivSpark
Lockheed Martin
Marquette University
Medtronics
Mira Labs
Mobiliya
Mozilla
Newport News Shipbuilding
NVIDIA
PEREY Research & Consulting (chair)
Pison Technology
Proceedix
The MTC
UI Labs (DMDII)
Wunschsicht

3. As participants in this meeting, we need to be mindful of the constraints of antitrust laws.
There shall be no discussions of agreements or concerted actions that may restrain competition.
This prohibition includes the exchange of information concerning pricing, rates, coverages, market practices or any other competitive aspect of an individual company’s operation.
Each participant is obligated to speak up immediately for the purpose of preventing any discussion falling outside these bounds.
Antitrust Policy

4. Agenda Timing Agenda item 5 mins
Call to order, agenda, previous minutes and administrivia
Philip Large Research Project – Call to Action
35 mins
Updates/Status of Current Committee Initiatives
Status of 3rd AREA-directed project
Welcome new committee members
Research projects under way in AREA member companies
Research webinar series updates
10 min
Next AREA-directed Research Project Cycle Plan
5 min
Next meeting: June 9 AM Pacific/12 PM Eastern/5 PM UK/ 6 PM CET/4 AM June 22 Melbourne

5. About Philip
From Dublin, Ireland - Work Background in IT – web development, technical services, databases
Teaching in Higher Ed since 2004– currently Instructor/Content Developer in Higher College of Technology, Fujairah, UAE
Qualifications: BSc Information systems, MBA, PG Diploma in HR, PG Cert in Business Research Methods
Due to complete MSc in Information Design and Development in May 2018
AR instructions prototype forms part of my Masters thesis/project

6. What is my research about?
Research is about applying minimalist design principles in AR task instructions.
Minimalist design principles – based on the research of Hans Van Der Meij and John Carroll (1996)
Design Principle
Sample of AR recommendations
Choose an action-oriented approach
The object is recognized in the field of view and highlighted indicating that an action is to be performed. There should also be the option for a more detailed explanation of the task if required.
Anchor the tool in the task domain
Focus on what people need to know in order to complete the task. The task should interest the user in attempting other tasks.
Support error recognition and recovery
Hints or information may be used to support error prevention.
Provide help where errors are most likely to occur or where correcting the error may be difficult. In AR, the help should be context-sensitive.
Support reading to do, study and locate
Provide shortcuts in the form of symbols or icons that become activated when the object is recognized. These icons may be linked to information or help.

7. Results of Research (so far)
First Survey: Aimed more at Instruction Designers and Information Developers) – 12 respondents (some of them significant experience in instructional design) – addressed how minimalist design principles could be applied in AR -– feedback was that recommendations were mostly clear or very clear - this was used to construct the prototype
Second survey: Based on the prototype and aimed at a broader audience – looking for more responses but so far the feedback has been constructive – keeping in mind it is a prototype
Prototype Limitations: Not a real-time environment. Shows examples of how information and help could be given to support the user. The object recognition may not represent true AR environment. More exploratory information could be included in a real-time environment and would be context- sensitive.

8. Another Project (Survey)
Johannes Egger University of Cambridge,
Industrial Systems, Manufacture & Management (ISMM)
Use this Short URL goo.gl/383Xgg

9. 3rd AREA-directed Research Project

10. AREA-directed Projects
AREA members propose research topic(s) and all members vote to choose the project topic
AREA member provides one research manager
Generates materials to be used in Call for Proposals
Coordinates and reviews CfP responses
Contract is between research supplier and the AREA
Member dues provide all financial support
All results shared with all members in good standing

11. AR Safety and Human Factors Assessment
Three deliverables
Framework/Tool
Report about the research
Case Study
Executing by the MTC (an AREA NCA member)
Program Management (on behalf of the AREA) by PEREY Research & Consulting
Safety Committee will support Research, and vice versa
Completed by mid-June 2018
AREA Member Exclusives

12. Project Plan (Milestones Timeline)

13. Current Status Desk Research Ongoing Interviews phase
AR enhancing safety
Interviews phase
Interviews conducted with ILO, Iristick, SBB, GKN, BAE and HSE and follow ups with Help Lightning, UL, Bechtel.
Framework Brainstorm
1st session complete – Requirements captured for each end-user, high-level work flow conceptualized, ideas for content/style of framework tool captured
2nd session planned 17th May – Review of framework tool concepts
Report
Writing

14. Next Steps Interview additional subject matter experts
Brainstorm framework tool concepts
Refine framework tool and receive feedback w/c 21.05
Write Report

15. AREA Member Outreach

16. Growing the Committee Outreach to new AREA members
ARvolution
Medtronics
Mozilla
What are your goals?

17. AREA Member Internal Research Projects

18. In-house R&D Activities
What approaches are you using to research AR?
What type of research does your company perform?

19. AREA Research Thought Leadership Webinars

20. Webinar Series
Purpose: AREA thought leaders sharing/demonstrating best practices by describing/discussing successful projects
Target audiences: basic and applied AR research professionals
Speakers: AREA members
Logistics
Scheduling
Rehearsals

21. Measuring ROI for AR AREA Member Exclusive Public Date/Time
May 3 – 8 AM Pacific/4 PM UK
May 23 – 7 AM Pacific/3 PM UK
Speakers
Chris Ambrosio, Strategy Analytics
- Chris Ambrosio, Strategy Analytics
- Paul Davies, Boeing
- Jay Kim, Upskill
Topics
Reviewed report guidelines and conclusions
Deep dive into the ROI calculator and how to customize for your enterprise
Overview of AREA project
Why it’s important/impacts
Members’ strategies
Future trends/plans

22. Webinar Promotion Information page publication on theAREA.org events
Banner on web site
Newsletters
blast to members
Social media

23. MARK TO UPDATE May 3rd Webinar Results Over 50 registrations
50% Management
30% Technical
20% Marketing/Sales
Where can members go to watch archive of this?
MARK TO UPDATE

24. AREA Member Exclusives for June and July
June 20: AREA members’ research project results
AMRC
Huawei
EPRI
July 2nd: AREA-Directed Project Member Ideas (the “Pitch Sessions”)

25. Fall 2018 AREA Members’ Exclusive Public Member Research projects
Safety and Human Factors Assessment Report and Framework
Best AR Research Practices Task Force Report
Public
???

26. 4th AREA-directed Research Project
Participation in this process and the research project outputs are important AREA member- exclusive benefits
4th AREA-directed Research Project

27. AREA-directed Projects
AREA members propose research topic(s) and all members vote to choose the project topic
AREA member whose topic is selected provides one research manager who must
Drafts and manages call for proposals
Coordinates and reviews responses
Contract is between research supplier and the AREA
Member dues provide all financial support
All results shared with all members in good standing

28. Categories for Project Ideas
Software and hardware issues, such as:
Usability
Ergonomics
Technical performance
Content reuse
Market research issues, such as:
Comprehensive AR ecosystem assessment and mapping
Market sizes and geographic trends
Business process innovation issues, such as:
Best practices for AR design, purchase, implementation, and testing
End-user acceptance
Standards

29. Steps and Schedule Date Milestone May 21, 2018
AREA issues call to members to submit their project ideas (via secure page on website)
June 22, 2018
Close of member research topic submission period
July 2, 2018
AREA opens members voting on project ideas
AREA members pitching session
July 9, 2018
AREA members voting on project ideas closes
July 13, 2018
AREA publishes call for proposals from research groups (bidders)
July 30, 2018
Deadline for bidders to submit their responses
August 7, 2018
Project awarded to best bidder
August 20, 2018
Project kickoff and start date
October 30, 2018
Preliminary out-brief by project research team
mid-Nov 2018
Project conclusion and publishing of project results to AREA members

30. Research Topic Review Meeting
June 11 AM Eastern/8 AM Pacific
Purpose: to review research topics and decide which ones go forward
Preparation (is the objective clear? Is the proposal complete?)
Combine/simplify (if two or more are similar)
Prepare by looking at PDF of all submissions in advance
Your name here

31. Project Pitching Meeting
Monday July 11 AM Eastern/8 AM Pacific
NOT TO OFFER FEEDBACK or EXPRESS PREFERENCES
Question
Answer
Purpose?
provide transparency and background on research topic, permit members to ask for missing info
Who presents?
the member who submitted a research topic for consideration
How long?
< or = 5 minutes/research topic
How to prepare?
Create slides and send to Mark Sage
Who listens?
All AREA members (as many as possible)

32. Next Meeting
Thursday June AM Pacific/12 PM Eastern/5 PM UK/6 PM CET/4 AM June 22 Melbourne
3rd AREA-Directed research project status report
Continuing discussion on committee topics
Putting 2018 plans into motion