1. Mercedes-Benz & Brazil: C-Class Model

2. Backround Mercedes looking to enter the Brazilian market
New manufacturing plant in Brazil
C-Class and GLA Models
Benefits:
Lower tariffs
Reach growing luxury market
Enter new market

3. Mercedes in Brazil New Manufacturing Plant
On March 28, 2016, Mercedes-Benz started production at its new passenger-car plant in Brazil as part of the 'Mercedes- Benz 2020' growth strategy
The first car produced in the facility in Sao Paulo was a black Mercedes-Benz C-Class car
This new facility holds an investment of over BRL 600 million
This created over 600 jobs

4. Goals & Objectives: Local campaign of C-Class Model
Increase local market share
Increase sales of C-Class Model
Lower tariffs for other models

5. Competitive Analysis
The luxury car segment only represents about 2% of the Brazilian car market
BMW
BMW built its first facility in Brazil in 2014
Expecting to produce about 30,000 vehicles a year
Audi
In 2013, 38,000 cars were sold in Brazil
Exceed 100,000 by 2020
In 2014, the sales for luxury cars increased in Brazil around 18%.
Kate

6. Marketing Positioning
Over the past years, Mercedes has been trying to sell to a younger demographic
Reason behind the C-Class model
The younger people start driving a Mercedes, the more they're likely to buy higher-end versions as they get older/ wealthier

7. Target Audience Targets those who are in their 20s-40s
Middle-upper class
Business oriented individuals
Casey -

8. Promotions
Casey

9. Marketing Channels

10. Metrics to Track Results

11. Our Mobile/ Digital Campaign