1. June 14, 2006

2. AGENDA FOR THE DAY: FUND RAISING FOR ECONOMIC DEVELOPMENT
RDG background
Process for generating funding
Do’s and Don’t’s

3. WHO IS RESOURCE DEVELOPMENT GROUP, INC.?
HISTORY
• Since 1990 Managed 100 Campaigns Raising over $500 million specifically for Economic Development
SPECIALTY
• Delivering Customized Fundraising Solutions to Economic Development Organizations
CLIENTS
Regional EDC’s
• Large and Small, Urban and Rural EDC’s
• Chambers with Economic Development Programs
Statewide organizations

4. SAMPLE MAJOR MARKETS

5. SAMPLE OHIO CLIENTS

6. HOW DO WE RAISE MONEY? • Targeted Program and Funding Assessments
• Organize, Manage and Execute Broad Based Campaigns
• Direct Solicitation Methodology
Volunteer Campaign management
Hybrids
• Team Approach
• Guaranteed Goals

7. AGGREGATE ED FUNDING IN SELECTED OHIO MARKETS
In Ohio Markets of population 100,000 and below:
Average ED funding = $265,000 per year
Per Capita ED funding $4.35
Revenue spit:
50% private
46% public
4% fee generation

8. HOW ARE WE DOING?

9. ASSESSMENT GOALS Allows Organization to Objectively Evaluate:
Its Image
Program support among key constituents
Business
Government
Foundations
Potential funding support
Best campaign structure
Leadership
Style and approach

10. ASSESSMENT PROCESS • Leadership/Staff Planning Session
Identify interview targets
Develop pre-case
• Pre-Case Document
Proposed Programs/Projects
Benefits, Outcomes, Results
Target Budget
• 50 to 60 confidential interviews
3 to 5 Focus Groups

11. ASSESSMENT RESULTS • Broad-Based Consensus/Ownership
• Blueprint for Launching Funding Model
• Confidence of Achieving Funding Goal

12. WHEN SEEKING INVESTMENTS:
• What is the money for?
• Who is in charge of spending?
• What is everyone else giving?
What do you need from me?

13. WHAT IS THE MONEY FOR? Case Statement must reflect:
Past Performance
Future Potential
Benefits, Results, Impact
Demonstration Packet
Mission
Action Plan
Goals & Objectives
Program/Project Budget
Investor Benefits/Relations

14. WHO IS IN CHARGE OF SPENDING?
• Volunteer Board Leadership
• Campaign Leadership
• Professional Staff

15. WHAT IS EVERYONE ELSE GIVING?
• Underwriting Opportunities
• Sector Analysis/Matrix
• Investment Levels
• Funding Example
$1,000,000 Goal
$100,000 = $ 100,000
$ 75,000 = $ 150,000
$ 50,000 = $ 300,000
$ 25,000 = $ 200,000
$ 10,000 = $ 100,000
$ 5,000 = $ 150,000
$1,000,000

16. SOLICITING INVESTMENTS
• Volunteer Board of Directors
• First-Tier Prospects (Top 10-15)
• Long-Range Prospects
Foundations
Trade Associations
• Second-Tier Prospects
• Third-Tier Prospects
• General Phase (if needed)

17. PREP PHASE Finalize Case Statement Finalize Campaign Theme
Recruit Campaign Leadership
Develop Correspondence and Demonstration Packet
Develop Master Prospect List
Complete Prospect Research
Implement Administrative Systems

18. LEADERSHIP PHASE Board of Directors First-Tier Investors/Prospects
Community, State, and
National Foundations
Other trade groups

19. PUBLIC PHASE Board of Directors First-Tier Investors/Prospects
Community, State, and
National Foundations
Other trade groups

20. Pledge redemption/Accounting System Campaign Celebration Event
CAMPAIGN WRAP-UP
Pledge redemption/Accounting System
Campaign Celebration Event
Investor Recognition/Relations

21. DO’S AND DON’T’S DO: Be personally engaged
Communicate with your stakeholders
Exercise leadership
Be open-minded and creative
Have a vision and implementation plan

22. DO’S AND DON’T’S DON’T: Ready, shoot, aim Take a back seat
Leave it to your board
Wait until the last minute
Artificially deflate (or inflate) expectations

23. QUESTIONS?