1. Positioning Yourself
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2. Which is better?

3. Coke v Pepsi

4. Positioning
In order to influence customers’ purchases, businesses position their products and services to highlight their differences from their competitors.
Market Position – refers to the unique image of a product or service in a consumer’s mind relative to similar competitive offerings.

5. Positioning Methods Attribute Price and Quality Use or Application
Product Use
Product Classification
Competitor

6. Laundry Product A
Laundry Product B
Attribute
Cleans quickly and easily
Leaves Fresh Scent
Price and Quality
Low Price, Good Value
Higher Price, High Quality
Use or Application
Use as pre wash on tough stains
Use for hand washing delicates
Product User
Homemaker’s reliable friend
New generations discovery
Product Classification
Used by Olympic Athletes
Used by professional laundries
Competitor
Gets dirt out that product B can’t
Gentler on clothes than Product A

7. Niche Marketing Targeting an smaller market
Smaller Markets
Specific Needs
Example: Doritos targeting Skateboarding fanatics, Whole Foods targeting the organic crowd.

8. Position IT Activity!