1. Cooperative Leadership Conference 2019
GROWMARK System
Cooperative Leadership Conference 2019

2. Purpose: Leadership development Relationship building
Industry perspectives
FS/GROWMARK System information dialogue around strategies for shared success

3. Key Takeaways: The value of GROWMARK’s GROW Strategy:
Commitment to creating an unsurpassed customer experience
G: Raise the level of service from GROWMARK Employees to World Class in Members’ eyes
R: Enhance Members’ profitability by delivering services and business
consulting from GROWMARK that add real value
O: Truly act as one System to maximize efficiencies and capture increased revenue for all
W: Foster a culture of to create, share and develop breakthrough ideas that add profitability to the System

4. For the sake of System Success
Focus for 2019 Program:
Innovation
Embrace
Discover
Capitalize
For the sake of System Success

5. Key Takeaways: The pace and scope of change – TECHNOLOGY
“We have to get comfortable with being uncomfortable”
Digital strategies in agriculture are showing actionable in-season insights with a focus on grower ROI
GROWMARK is building an Omni-channel approach to e-commerce for the entire enterprise in a portal not just to transact business, but focused on the customer experience

6. Embracing innovation – and the changes that come with it
Focus for 2019 Program:
Embracing innovation – and the changes that come with it
Technology is developing at an accelerating rate of change…and becoming more democratized
Meet your customer wherever and whenever they choose to do business
Innovation is an Opportunity

7. Acceleration of Technological Innovation
Technology is developing at an accelerating rate of change…
NO. OF NEW INVENTIONS
…and becoming more democratized
13,000 BCE
2,500 BCE
1800s
1960s
1970s
2000s
2010s
First GM Crops
Crop & Animal Domestication
First insecticide: Sulfur
First Mechanical Thresher
First Chemical Fertilizer
DNA
Sequencing
GPS-Enabled
Gene-Editing

8. Meet your customer wherever and whenever they choose to do business.
A new way to think of eCommerce, not as a stand alone initiative but as part of an integrated customer experience
In-Person
Farmer
Online
By Phone
Meet your customer wherever and whenever they choose to do business.

9. Business Intelligence
Key Takeaways:
The pace and scope of change – SUPPLY CHAIN DYNAMICS
Five drivers of supply chain performance
Production
Inventory
Location
Transportation
Information 1.
PRODUCTION 2.
INVENTORY 5.
INFORMATION
Business Intelligence 4.
TRANSPORTATION 3.
LOCATION
Drivers must be constantly adjusted for right mix of efficiency & responsiveness
Michael Hugos

10. The pace and scope of change TRADE & THE US ECONOMY
Key Takeaways:
The pace and scope of change TRADE & THE US ECONOMY
Urgency matters
The ability to make decisions matter – China’s ability to make decisions without collaboration
Use your voice/Run for office
Engage to resolve
You can reach an agreement based on mutual pain versus mutual agreement
Big wins matter
Made in America is still the most powerful brand
Ron Kirk

11. The leadership challenge of innovation
Key Takeaways:
The leadership challenge of innovation
Integrity – Work to gain trust, respect, admiration, & loyalty from those you lead, represent and sell to
Optimism – Understand the powerful and practical implications of positive optimism in your leadership
Service – Transformational leaders serve others
Excellence – People go to people who excel in various areas of their lives
Chris Widener

12. Key Takeaways:
There is real, tangible value in maintaining an ‘overcomer’ attitude
The word DEALT is like being dealt a hand of cards
D = DREAMS
E = EXCELLENCE
A = ANALYSIS
L = Loyalty
T = Tenacity
Richard Turner
DEALT

13. Bottom Line The landscape is changing…
The FS/GROWMARK System is a powerful force
We will continue to grow & thrive in times of significant change & innovation when we:
Create and nurture a culture of innovation
Leverage data available to us in new and unique ways to our mutual benefit
Engage together as partners in supply chain optimization and innovation for the ultimate benefit of our farmer-owners
Let’s strengthen our moat – our durable competitive advantage – together as a System
Jim Spradlin

14. Download a PDF of all of the presentations here.