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2. Summer Academy for Social Media Trainers in
Local & Regional governments and businesses
Groningen, May 2013

3. Davied van Berlo Frank Willems Initiatiefnemer Ambtenaar 2.0 en Pleio
Directeur Lean Management Instituut

4. Overview Summer Academy4

5. Overview Discovery DISCOVERY
Monday 27 May
09.00 hrs Reception and start, location: Hanze UAS, Van OlstTower, room I 0.18
09.30 hrs introductory lectures about the theme: Discovery
12.30 hrs Lunch at the Atrium
13.30 hrs Workshops, presentations, discussions on issues regarding the own organisation, applying concepts into practice
18.00 hrs Culinary tour – pick up from Hampshire City Hotel
DISCOVERY
It begins by understanding your position in the social media landscape and grasping issues and opportunities of engaging in social media. This can involve a shift in your organization culture toward an open and participative government or business.

6. Introductory lectures
Davied van Berlo
Frank Willems

7. Overview Discovery DISCOVERY
Monday 27 May
09.00 hrs Reception and start, location: Hanze UAS, Van OlstTower, room I 0.18
09.30 hrs introductory lectures about the theme: Discovery
12.30 hrs Lunch at the Atrium
13.30 hrs Workshops, presentations, discussions on issues regarding the own organisation, applying concepts into practice
18.00 hrs Culinary tour – pick up from Hampshire City Hotel
DISCOVERY
It begins by understanding your position in the social media landscape and grasping issues and opportunities of engaging in social media. This can involve a shift in your organization culture toward an open and participative government or business.

8. Overview Discovery DISCOVERY
Monday 27 May
09.00 hrs Reception and start, location: Hanze UAS, Van OlstTower, room I 0.18
09.30 hrs introductory lectures about the theme: Discovery
12.30 hrs Lunch at the Atrium
13.30 hrs Workshops, presentations, discussions on issues regarding the own organisation, applying concepts into practice
18.00 hrs Culinary tour – pick up from Hampshire City Hotel
DISCOVERY
It begins by understanding your position in the social media landscape and grasping issues and opportunities of engaging in social media. This can involve a shift in your organization culture toward an open and participative government or business.

9. Discussion: your organisation
1. Internal analysis:
• How social media ready is your organisation?
• How is your organisation culture and employee readiness?
2. External analysis:
• What organisational trends do you see?
• What changing relationships is your organisation witnessing?
• How social digital are your target groups?

10. Assignment
How can your organisation improve its position in the network society?
Name three examples and present them to the group.
Open
Networked
Individual
Internal 1 2 3
External 4 5 6
Intergovernmental 7 8 9

11. Questions and Remarks