1. MG3117 Issues and Controversies in Accounting
Understanding research
MG3117 Issues and Controversies in Accounting
5. Collecting qualitative data
Seminar progress test
Close your books and files
You will need a blank sheet of paper and a pen
Don’t share your answers with anyone else!
15 questions in 15 minutes
© Jill Collis and Roger Hussey, 2009
Business Research
© Jill Collis and Roger Hussey, 2009

2. Fill the gaps
1. If you are using personal construct theory, you will collect your data using technique. 2. The type of diary where participants are asked to record the time they spend on certain activities is called a The type of interview where the questions are not planned in advance is described as The method where a participant explains verbally how he or she is addressing a specific problem the researcher has constructed is called If you are taking part in the activities of a group you are observing, the method is called observation.
© Jill Collis and Roger Hussey, 2009
Business Research

3. True or false
6. You must choose separate methods for collecting and analysing your research data. 7. It is acceptable to use participant observation without informing members of the group. 8. Focus groups can be used to collect data under an interpretive paradigm. 9. In grounded theory you stop collecting data when you have conceptual saturation. 10. Probes are used with structured interviews.
© Jill Collis and Roger Hussey, 2009
Business Research

4. Multiple choice
11. Research ethics are important in: a) Unstructured interviews b) Critical incident technique c) Repertory grid technique d) All data collection methods
© Jill Collis and Roger Hussey, 2009
Business Research

5. Multiple choice
12. Generating personal constructs to collect data is part of: a) Unstructured interviews b) Critical incident technique c) Repertory grid technique d) Protocol analysis
© Jill Collis and Roger Hussey, 2009
Business Research

6. Multiple choice
13. Using diary methods or observation to collect data: a) Is likely to affect the participant’s behaviour b) Is likely to generate an accurate and reliable record c) Can only generate qualitative data d) Can only be used as the basis for interviews
© Jill Collis and Roger Hussey, 2009
Business Research

7. Multiple choice
14. An effective focus group will: a) Have less than five participants b) Be dominated by the facilitator c) Be dominated by one or two participants d) Be recorded by observers using more than one method
© Jill Collis and Roger Hussey, 2009
Business Research

8. Multiple choice
15. An effective interviewer will: a) Seek permission to record the interview b) Do most of the talking c) Ask more than one question at a time d) Indicate whether the answer was right
© Jill Collis and Roger Hussey, 2009
Business Research

9. Fill the gaps
1. If you are using personal construct theory, you will collect your data using repertory grid technique. 2. The type of diary where participants are asked to record the time they spend on certain activities is called a log. 3. The type of interview where the questions are not planned in advance is described as unstructured. 4. The method where a participant explains verbally how he or she is addressing a specific problem the researcher has constructed is called protocol analysis. 5. If you are taking part in the activities of a group you are observing, the method is called participant observation.
© Jill Collis and Roger Hussey, 2009
Business Research

10. True or false
6. You must choose separate methods for collecting and analysing your research data. False 7. It is acceptable to use participant observation without informing members of the group. False 8. Focus groups can be used to collect data under an interpretive paradigm. True 9. In grounded theory you stop collecting data when you have conceptual saturation True 10. Probes are used with structured interviews False
© Jill Collis and Roger Hussey, 2009
Business Research

11. Multiple choice
11. Research ethics are important in: a) Unstructured interviews b) Critical incident technique c) Repertory grid technique d) All data collection methods
© Jill Collis and Roger Hussey, 2009
Business Research

12. Multiple choice
12. Generating personal constructs to collect data is part of: a) Unstructured interviews b) Critical incident technique c) Repertory grid technique d) Protocol analysis
© Jill Collis and Roger Hussey, 2009
Business Research

13. Multiple choice
13. Using diary methods or observation to collect data: a) Is likely to affect the participant’s behaviour b) Is likely to generate an accurate and reliable record c) Can only generate qualitative data d) Can only be used as the basis for interviews
© Jill Collis and Roger Hussey, 2009
Business Research

14. Multiple choice
14. An effective focus group will: a) Have less than five participants b) Be dominated by the facilitator c) Be dominated by one or two participants d) Be recorded by observers using more than one method
© Jill Collis and Roger Hussey, 2009
Business Research

15. Multiple choice
15. An effective interviewer will: a) Seek permission to record the interview b) Do most of the talking c) Ask more than one question at a time d) Indicate whether the answer was right
© Jill Collis and Roger Hussey, 2009
Business Research