1. Arlington fights the flu! Arlington Fights The Flu Arlington Fights The Flu 20 April 2010 MAPH Presentation

3. Arlington Fights the Flu! COMMUNITY MANDATE:Reduce spread of flu GOAL : Increase the number of people in target groups receiving seasonal flu vaccine by 25% in Arlington by year 5 of the business plan. WHY: Prevents illness and death WHAT: Targets Kids and Service Workers HOW: We take the vaccine to them!

4. A New Partnership Image from www.owningpink.com/tag/intuitive/www.owningpink.com/tag/intuitive/

5. Why fight the flu? Vaccination is the ultimate form of prevention. YET Less than 40% in the US get vaccinated against flu. Less than 40% in the US get vaccinated against flu. 5% - 20% get ill with the flu every year. 5% - 20% get ill with the flu every year. 200,000 people are hospitalized every year from flu. 200,000 people are hospitalized every year from flu. 36,000 people die every year from flu. 36,000 people die every year from flu. The single best way to prevent the flu is flu vaccination.

6. Why Fight Seasonal Flu in Arlington? Arlington Death Rate (per 100,000) from Flu & Pneumonia is 1.5 Times Higher than Northern Virginia (on average)

7. Target Populations Children High rates of infection Spread germs effectively Vaccinating children protects the whole community Limited access to vaccine Children: 36, 571

8. Target Populations Hourly Wage Employees Conference & Tourist Industry High level of exposure to germs Likely to work when sick Vaccination Campaign Targets: - Cab Drivers, 800 - Restaurant Workers, 5,178 (Total Hospitality & Food Services: 14,840 )

9. Non-Traditional Sites – Where & When SiteAudienceOctoberNovemberDecemberTotal Reagan National Airport Taxicab Drivers2 nd Saturday each month300 Business Districts (2) Service Workers Central location in their business district Each Tuesday, mid-late afternoon Year 2 & Beyond Taylor Elem. School (22206) Children 3 rd Saturday Morning clinic 250 Walter Reed Community Center (22204) Children3 rd Saturday Morning Clinic 1 st Friday Evening Clinic 500 Washington Lee HS (22201) Children1 st Saturday Morning Clinic 150 Virginia Hospital Center (22205) Children1 st Friday Evening Clinic 3 rd Saturday Morning Clinic 300 Total Year One5007003001500

10. ResourcesPersonnel Program Manager (0.08 FTE) Program Manager (0.08 FTE) Program Assistant (0.3 FTE) Program Assistant (0.3 FTE) Vaccinating nurses (seasonal) Vaccinating nurses (seasonal) Volunteers (seasonal) Volunteers (seasonal) Office Space/Supplies Space Space Located at County Located at County Supplies Supplies Office supplies Office supplies Computer Computer Telephone service Telephone service Vaccine Vaccine Vaccine supplies Vaccine supplies New Partnership; Structure

11. Annual Timeline

12. Safe Effective Convenient Affordable Flu Shots Are: Fight the flu, Arlington! Get your flu shot today!

13. Marketing Existing media networks of partners Channel 8 cable TV The Arlington Connection & Sun-Gazette Social media – Facebook, Twitter Local Hispanic radio stations and newspapers Media outlets of all partners

14. Marketing and Outreach Service Industry Hotel Association Restaurant Associations Business Improvement Districts Community Based Organizations Children Arlington Public Schools Day Care Office Community and Recreation Centers

15. Quality Control Quality Assurance Staff training Proper storage and handling of vaccine Standard precautions for vaccine administration Informed consent Screening of clients Information Systems Virginia Immunization Information System (VIIS) Custom reports (individual or aggregate) Data entry by assigned administrative staff

16. Measures of Success Goal: Increase the number of individuals in the target groups who receive seasonal flu vaccine in Arlington by 25% between year 1 and year 5. Intermediate measures: Percent increase in seasonal flu vaccine given year to year. Vaccinate the number of persons to make outlined revenue in Business Plan Years 1 through 5 (1500 in Y1; 1900 in Y5). Number of new clinic sites established and maintained by Y5.

17. Risks Availability Availability Willingness Willingness Cost Cost

18. Competitors & Partners Competitors Inova Health Source Inova Health Source Virginia Hospital Center Virginia Hospital Center Maxim Maxim Costco Costco Safety Net Providers Safety Net Providers Partners Ethiopian Community Development Council Ethiopian Community Development Council Arlington Public Schools Arlington Public Schools Arlington County Parks and Recreation Arlington County Parks and Recreation Business Improvement Districts (BIDs) Business Improvement Districts (BIDs) Rosslyn Rosslyn Crystal City Crystal City

19. First Year Expenses Fixed cost Quasi-fixed cost Fixed cost Variable cost Fixed cost

20. Budget, Years 1 - 5

21. In conclusion, Arlington Fights the Flu! will… Reach a new audience in a new way with a new partnership Decrease morbidity due to influenza in Arlington County Fulfill our community mandate Be self-sustaining & revenue generating by year 3 Increase vaccination rates in target populations by at least 25% in first 5 years