1. [Company Name]
Business Plan

2. Business Concept
Pretend you are speaking with a banker for the first time in hopes of getting financing for your business. Summarize your ideas for creating a successful business, so that the banker will invite you to tell him/her more. (One or two sentences.)

3. Mission Statement
A clear statement of your company’s long-term mission in one or two sentences.
Use words that will help guide your future decisions regarding the growth of your company.
For ideas of mission statements, read this page and review the examples.

4. Business Location
Find a location in the Wake County/RTP area. (Use resources such as Google Maps.) Describe the location of your proposed business. Include the name of the shopping center or business park, if applicable. Possibly insert a map showing the location.

5. The President and CEO YOU! Imagine that you are 30 years-old.
Describe your education.
Where did you attend college?
When did you graduate?
What degree did you receive?
Describe your work experience leading to this entrepreneurial endeavor.

6. Target Market
Describe the demographics and current characteristics of your particular target market specific to the Raleigh/Wake County/RTP area.

7. Opportunities Problems and opportunities
Remember that the definition of a Business Opportunity is “An idea that has commercial value/potential.”
State consumer problems (from the customer’s point of view) and define the nature of product/service opportunities that are created by those problems.

8. Competition
Summarize your competition (locally and globally, if applicable)
Outline your company’s competitive advantage

9. Goals & Objectives Five-year goals
State specific, measurable objectives.
State market share objectives. .

10. Financial Plan NOT REQUIRED for this EBT Project.
Students should be aware that this part of the business plan is always required to get financing for a business. Future accounting and finance classes will prepare you to complete this part of a future business

11. Risks & Rewards
Risks
Summarize risks (things that could cause your business to fail) of proposed project and how you will address these risks to increase your probability for success.
Rewards
Estimate expected pay-off.

12. Resource Requirements
Technology requirements
Personnel requirements
Inventory requirements

13. Marketing and Promotions
Marketing Plan - Describe how you will let the public know that you are “open for business.”
Link to business website. (Use Weebly.com to develop a website for your business, or spend your last few days in class creating a PhotoStory video)