1. REBRANDING KAPPA
STUDENT NAME

2. 1. SUMMARY OF BRIEF (1 SLIDE)
Summarise the Kappa brief in your own words, including the timescale for completion of your final campaign.
Include:
Specific information
Timescale
Relevant images
Issue date
20/10/17
Hand in deadline
09/02/18

3. 2. SUMMARY OF RESEARCH (2-3 SLIDES)
Who is the target market for the campaign?
How did you research your target market?
What sources of information did you use?
What did you learn about your target market through your research?
What trends do they follow, in terms of culture, fashion and lifestyle?
What could you include in your advert to get their attention?
Include:
Bullet points summarising research findings
Relevant images (include examples of real campaigns from which you have taken inspiration)

4. 3. DESCRIPTION OF INITIAL IDEAS (1-2 SLIDES)
Following your research, describe your INITIAL ideas for what to include in your fashion promotion campaign: 
How did you come up with these ideas?
How do you think your ideas would help you to meet the Kappa brief?
Include:
Images of initial drawn ideas
Some test shots
‘First Drafts’ using test shots

5. 4. PHOTOSHOOTS (2 SLIDES) Include:
A selection of images from your photoshoots
Brief evaluation of the success of your images

6. 5. DESCRIPTION OF DEVELOPMENT (2-5 SLIDES)
How did your ideas develop,
from your INITIAL ideas through to your FINAL DRAFTS?
Consider each of the factors below :
Colour
Layout
Impact
Message
Written content (copy writing)
Individuality/
Originality
Appeal
Referring to the factors above, how did your ideas develop to meet the brief more successfully?
Include images to support your answer where appropriate.
Include:
Selected drafts using shots from your photoshoots (include versions at different stages of development)
Final drafts for all products you have worked on (you may wish to include stills from draft film outcomes)

7. 6. FINAL CAMPAIGN PIECES (2-4 SLIDES)
When showing your final campaign, please answer the following questions:
How well do your final campaign products meet the brief?
Why would your target market want to buy Kappa products after seeing your campaign?
Do your pieces match each other?
Is there consistency between your pieces?
How cohesive is your final campaign as a whole?
Include:
Your final campaign images – you may wish to include stills from your film outcome, or screen the video.
If you feel your film is not up to a good standard, you can leave it out of your presentation.