1. Task Force on GDP Flash estimates at t+30 days
Communication strategy
TF meeting June '15, Rome

2. 0. Content Background Content of paper
Why introduce GDP t+30 estimates?
What to communicate?
When, how, to whom to communicate?
Provisional time line
Issues for discussion
TF GDP t+30, item 9

3. 1. Background
Need for good communication already recognised in 1st TF meeting
Communication working group established in 2nd TF meeting
Members: IT, HU, ECB, ESTAT
Work started after January 2015 TF meeting
Draft paper available for June 2015 TF meeting
TF GDP t+30, item 9

4. 2. Content of communication strategy paper
Discussion of three 'W-questions'
Why introduce GDP t+30 estimates
What messages to communicate
When, to whom and how to communicate
Questions are mutually related
TF GDP t+30, item 9

5. 3a. Why introduce GDP t+30 estimates?
User needs
European Commission and ECB
Policy decision making
Monitoring the economic situation
Forecasting purposes
Other users
European Council, European Parliament
National policy makers
Economic journalists, news agencies
Public at large
TF GDP t+30, item 9

6. 3b. Why introduce GDP t+30 estimates?
(User needs)
Logical development in official statistics
Logical next step following introduction of GDP flash at t+45 days
Fits in days timeframe of PEEI indicators
TF GDP t+30, item 9

7. 4a. What to communicate? Messages of general interest
Core message: ESTAT will introduce timelier GDP estimate for EA and EU
Substance of GDP t+30 flash news release
2016Q1 first quarter, release calendar
Non-publication of country data
Trade-off between timeliness and accuracy
TF GDP t+30, item 9

8. 4b. What to communicate? (Messages of general interest)
Information for professional users
Background info on estimation techniques (for national estimates)
Background info on methodology (for EA and EU estimates)
Results of test estimations
Quality criteria for assessment of test estimates
TF GDP t+30, item 9

9. 5a. When, how, to whom to communicate?
When and to whom?
Until 12/2015: communication within statistical user community
Regular reports to NAWG, DMES
Other Eurostat, OECD, ECB bodies and meetings
Between 1/2016 and 4/2016: also communication outside statistical user community
Eurostat press contacts, main users (ECB, DG-ECFIN)
2 May 2016: introduction GDP t+30 estimate with press conference
TF GDP t+30, item 9

10. 5b. When, how, to whom to communicate?
Written information, available on website
Meetings, supported by PPP
Webinars, supported by PPP
Press conference on 2 May
Depending on timing and audience
TF GDP t+30, item 9

11. 6. Provisional time line Nr What When 1 Discussion in June TF meeting2
Note sent to NAWG
1st week July 3
Final discussion in October TF meeting
Mid-October 4
Final version communication document ready
End-October 5
Discussion in NAWG
17-18 November 6
Discussion in DMES
8-9 December 7
Decision on introduction
Mid-December
First release/press conference
2 May 2016
TF GDP t+30, item 9

12. 7a. Issues for discussion
(2.1) Any suggestions for extension section 'other users'?
(2.2) Section 'developments in official statistics – relevant and clear enough?
(3.1C) Quality of country data good enough to be used for EA-EU GDP estimation?
(3.1D) Precise release dates and transmission deadlines
TF GDP t+30, item 9

13. 7b. Issues for discussion
(3.1C/E) Names of contributing countries to be mentioned in news release?
(3.2D) Comparison EA/EU estimates with US data justified?
(4) Any suggestions for communication to other meetings/institutions/bodies?
TF GDP t+30, item 9

14. Task Force on GDP Flash estimates at t+30 days
Communication strategy
TF meeting June '15, Rome