1. Performance Series Proposal
The Coffee Bean
Performance Series Proposal
Welcome audience

2. Performance Series Goals
Improve community relations
Boost awareness of our store
Increase store foot traffic
Build profile as cultural destination
Emphasize demographics from recent survey

3. Considerations Extended hours for employees General atmosphere
Music type: folk/jazz/blues/world music
Current cultural events
Seating and other logistic concerns

4. Publicity Web release Local press releases In-store handouts Posters
Mailings
Address issue of who does this

5. Future Expansion Build database Focus on core audience
Off-site considerations
Downtown Theater
Park Center (summer only)