1. NASW-NJ Unit Leader Orientation
Unit Orientation
Overview of NASW-NJ
Unit Leadership Responsibilities and Resources
Ideas for Unit Activities and Examples Included
Tips for Marketing
Group Guidelines
Incentive Program
Training Power Point available online
NASW-NJ Unit Leader Orientation
NASW-NJ Unit Leader Orientation

2. NASW-NJ Unit Leader Orientation
Table of Contents
Overview Slide 1
Table of contents Slide 2
NASW-NJ Mission Statement Slide 3
NASW-NJ Board of Directors Slide 4
Role of Regional Representatives Slide 5
Regional Map Slide 6
NASW-NJ Committees Slide 7
Unit Leaders Slide 8
Role of Unit Chair and Co-Chair Slide 9
Role of Steering Committee Slide 10
Information and Forms Slide 12-13
Unit Events: The Basics Slide 14
Next Steps: Planning Your Event Slide 15
Tips Slide 16
Topics of Interest Slide 17
Unit Event: Announce Your Event Slide 18
Unit Event: Hosting Slide 19
Communication with Members Slide 21-23
Continuing Education Events Slide 25
Recruitment & Retention Slide 26
Unit News and Stories Slide 27
How to Make Use of Marketing Slide 28
CEU Incentive for Unit Leaders Slide 30
Chapter Support Slide 32
Contact Information Slide 33
NASW-NJ Unit Leader Orientation
NASW-NJ Unit Leader Orientation

3. NASW-NJ Mission Statement
The New Jersey Chapter of the National Association of Social Workers is a diverse membership organization that promotes, develops, and strengthens the professional practice of social work and social workers. Through advocacy and public policy, NASW-NJ affects progressive social change and social justice for individuals, families, and communities.
NASW-NJ Unit Leader Orientation

4. NASW-NJ Board of Directors
President: Dr. Tawanda Hubbard President-Elect: Nkechi Ugoji 1st Vice President: Jessica Taylor-Bashshar 2nd Vice President: Jenny Conger Secretary: Pat Spencer Northwest Regional Rep: TBD - Sussex/Warren, Somerset/Hunterdon and Morris Northeast Regional Rep: Kimberlee Van Burch - Bergen/Passaic, Essex, Hudson and Union Central Regional Rep: Frank Greenagel - Middlesex, Mercer/Burlington, Monmouth/Ocean Southern Regional Rep: Jeffrey Hanna - Camden/Gloucester/Salem, Atlantic/Cape May/Cumberland Graduate Student Rep: Anthony Francis Undergraduate Student Rep: Christopher Simmons
NASW-NJ Unit Leader Orientation

5. Role of Regional Representatives
Will serve as the Board liaison to Unit leaders (Chair, Co-chair, Steering Committee).
When a position becomes vacant, will help identify potential Unit leaders.
Will attend Unit event(s) organized by a new Unit leader (when possible) and help leaders develop a Steering Committee for their Unit (if needed).
Will help “roll out” new ideas/programs in their regions/Units (e.g. promoting Prospective SW program, share information re: Conference and CE programs, etc.).
Will assist in bringing Unit leadership from their Region to report at Board events (each Unit to report annually).
NASW-NJ Unit Leader Orientation
NASW-NJ Unit Leader Orientation

6. Regional Map
Northwest Region include the units of Sussex/Warren, Hunterdon/Somerset & Morris.
Northeast Region include the units of Bergen/Passaic, Essex, Hudson & Union.
Central Region include the units of Monmouth/Ocean, Mercer/Burlington & Middlesex.
Southern Region include units of
Camden/Gloucester/Salem & Atlantic/Cape May/Cumberland.
NASW-NJ Unit Leader Orientation
NASW-NJ Unit Leader Orientation

7. NASW-NJ Unit Leader Orientation
NASW-NJ Committees
Executive Committee 
Diversity and Leadership Committee
Finance Committee
Membership Committee
Continuing Education Program Committee
Continuing Education Approval Committee
Ethics Committee
Legislative and Social Action Committee (LASA)
Political Action for Candidate Election Committee (PACE)
Chapter Committee on Nominations and Leadership Identification (CCNLI)
NASW-NJ Unit Leader Orientation

8. NASW-NJ Unit Leader Orientation
Unit Leaders
Unit Leaders are vital to the success of our organization! Unit Leaders are one of the many volunteer leadership roles within NASW-NJ that helps augment the work of paid staff, allowing NASW-NJ to provide regional events and programming for social workers across New Jersey.
Thank for choosing to give your time and talent to support our members!
NASW-NJ Unit Leader Orientation
NASW-NJ Unit Leader Orientation

9. Role of Unit Chair and Co-Chair
One year commitment
Plan and host events/activities for your Unit at least four (4) times a year
Communicate NASW news and information to members in conjunction with Regional Representatives
Communicate Unit news and information to Chapter office to highlight in NASW publications
Welcome new members in your unit and encourage others to join
Encourage members to run for office and nominate members for NASW awards
NASW-NJ Unit Leader Orientation
NASW-NJ Unit Leader Orientation

10. Role of Steering Committee
A Steering Committee consists of 2-3 Unit members who assist the Unit Leaders with planning and hosting Unit activities and events
Provide event refreshments, assist in finding event locations and speakers, generate service project ideas, contact new members, and PR
The Committee helps to engage Unit members and develop future leadership
NASW-NJ Unit Leader Orientation
NASW-NJ Unit Leader Orientation

11. NASW-NJ Unit Leader Orientation
Questions
NASW-NJ Unit Leader Orientation

12. NASW-NJ Unit Leader Orientation
Information and Forms
Our Unit Leader Toolkit will provide you access to forms, documents, information and resources you will need as Unit Leader. Please let us know if there is anything we can create or provide that will help you in your role!
Unit Leader Toolkit:
Visit
Hover over “About Us” and click on “Units”
Click on “Unit Leader Toolkit” on the right side
Log in with username and password.
Important documents & forms you will need:
Event Announcement Request Form
Event Summary Form
Request for Payment (RFP) – reimbursement for refreshments (there is a $7.50 budget per attendee)
Event Sign-in Sheet – confirms who attended (Unit Leaders must sign in too!)
NASW-NJ Unit Leader Orientation
NASW-NJ Unit Leader Orientation

13. NASW-NJ Unit Leader Orientation

14. Unit Events: The Basics
Types of Events
Networking, social, educational, continuing education, social work month event, advocacy, public service, or volunteer
Location to Host & Time
Assisted living facilities, libraries, non-profit organizations, Chapter office, restaurants
Events run 2 hours, weekday evenings
Choose a Topic & Invite a Speaker
Unit member, Chapter staff, social work or other professionals
Involve Your Members
Ask for ideas
Invite them to join Steering Committee
Encourage them to bring a friend (non-members can attend one event before they are asked to join.)
NASW-NJ Unit Leader Orientation
NASW-NJ Unit Leader Orientation

15. Next Steps: Planning Your Event
Find this checklist under Unit Leader Toolkit on our website!
Before Event
☐ Submit Event Announcement Form on website
Staff will post event on NASW Calendar and send Unit Chairs the calendar link
Chapter will promote event in newSWire™ and Facebook
☐ Send 1st to unit to announce event
Include the calendar link and ask members to register online
Promotion should not imply endorsement of a specific person, product, or service by NASW or NASW-NJ
☐ Send 2nd to unit w/event information 2 weeks before event ☐ Send reminder to unit members a couple of days before event
☐ Designate a greeter for the meeting
Greeter can be Unit Chair, Co-Chair, Steering Committee Member or Member at Large
Day of Event
☐ Request event registration numbers from Membership Coordinator via
☐ Pick up light refreshments for meeting
☐ Print and bring sign-in sheet
☐ Put out signs directing participants to meeting room
After Event
☐ Submit sign in sheet and request for payment (RFP) to office ☐ Submit Event Summary Form on website
☐ pictures to Membership Coordinator
NASW-NJ Unit Leader Orientation
NASW-NJ Unit Leader Orientation

16. NASW-NJ Unit Leader Orientation
Tips
Ask your fellow Unit Leaders for assistance via
Utilize Steering Committee members for assistance
Use the Annual Planning Calendar and plan a few months out
Submit request form to host CE event HERE
Consider working with other Units to share a program
Consider working with the local Private Practice Special Interest Group to share a event
Review list of creative suggestions (in progress) for your Unit from other Unit Leaders
NASW-NJ Unit Leader Orientation

17. NASW-NJ Unit Leader Orientation
Topics of Interest
Bullying
Disaster Relief
Self Care
Collaborative Divorce
Addiction
Parenting
Body Image
Generation RX
Social Media and The Law
Compassion & Choices - End of Life Choices
Foster Care
Mental Health
Host a joint meeting with your local NASW-NJ Private Practice Group (PPSIG)
Contact Christina Mina for more information.
NASW-NJ Unit Leader Orientation

18. Unit Event: Announce Your Event
Schedule & Promote Your event to NASW Members (in this order please):
Fill out the Meeting Announcement online form (available in Unit Manual) at least 30 days prior to the event
Staff will post event on NASW Calendar
Send an to your Unit Members to announce event; include the Calendar Link and ask members to register online; ALSO be sure to include “NASW-NJ” in the subject line.
Chapter will promote event in newSWire™
Send out 2 reminder s to your Unit members: one two weeks before the event and another a few days before event
Promotion should not imply endorsement of a specific person, product, or service by NASW or NASW-NJ.
**IMPORTANT – We recommend that you send from the address NASW-NJ has on file, otherwise your will not be transmitted.
NASW-NJ Unit Leader Orientation
NASW-NJ Unit Leader Orientation

19. NASW-NJ Unit Leader Orientation
Unit Event: Hosting
Provide networking time before event. Meet and welcome 1st time attendees
Welcome & Introductions – (Photo opportunity. Specifically welcome new Members/students/new attendees. Invite sharing from all: where do you work? What is your NASW involvement?)
Welcome Regional Rep and/or NASW-NJ Staff (if present)
Share NASW/NASW-NJ News & Upcoming Events with attendees from newSWire™ (if no Regional Rep or Staff)
Purchase simple refreshments (maximum $7.50 per person) based on headcount
Sign-in sheet (available in Unit Manual)
Talk with new members, students, 1st time attendees at the end of the event. Encourage them to return for other events!
Fill out event summary online form (available in Unit Manual)
Send an to Ashley Rifkin with pictures you have from the event (no PDFs please)
NASW-NJ Unit Leader Orientation
NASW-NJ Unit Leader Orientation

20. NASW-NJ Unit Leader Orientation
Questions
NASW-NJ Unit Leader Orientation

21. Communication with Members
Unit Leaders are responsible for:
Sending a monthly welcome to new NASW-NJ members
Membership Coordinator sends an to all Unit Leaders around the 5th of each month with a list of new members and instructions for ing
Promoting unit events via
Be sure to unit members to announce upcoming events and to remind/encourage them to register at least 3 times before event
Tools for ing:
Group through Chapter Website (see next slide for instructions)
One way communication with members. You can them but members can only reply to sender.
Chapter staff can use this too!
Tips for ing:
should be easy to read and informational
Less is more! Use bullets for easy reading
Be sure to include “NASW-NJ” in the subject line of your s
If you are asked to send out an advertisement, please have the individual who asked contact Willis Williams, Administrative Assistant for information about advertising.
Please include the following standard message in all
“Please add us to your address book, and go to the website at , click on the “event” link to view upcoming events.
NASW-NJ Unit Leader Orientation
NASW-NJ Unit Leader Orientation

22. Communication with Members
Group Instructions
You can send to your members via the feature on the chapter’s website.
Please follow the instructions below:
After you log in you will be at your profile page
Under “My Profile” select “Groups”
Select Your Unit’s name
At the “Unit Name” page select “Options” icon (looks like a tool wrench)
At the drop down window select “ All Group Members”
Compose
Preview your
Send or Submit your
RSVP Public Results link will be sent to Unit leader to view member RSVPs.
NASW-NJ Unit Leader Orientation
NASW-NJ Unit Leader Orientation

23. Communication with Members
Sample
Subject Line: NASW-NJ Sussex/Warren Unit event
Body of
Sussex/Warren Members,
Please join us for our next Unit event on Wednesday, August 21st from 6-8pm, at Warren County Library Sandy Jones will be speaking on Cognitive Behavior Therapy and Adolescents
Refreshments will be served. Come early to network!
Please RSVP at:
Include the following standard message:
“Please add NASW-NJ to you address book”
NASW-NJ Unit Leader Orientation
NASW-NJ Unit Leader Orientation

24. NASW-NJ Unit Leader Orientation
Questions
NASW-NJ Unit Leader Orientation

25. Continuing Education Events
Units can offer CEU events as a way to encourage attendance and recruitment
Two CEU workshops exclusive for the Unit each year
Submit a request HERE, at least 60 days in advance, to discuss topics and schedule program
Identify and reserve free location (minimum of 30 seats). Check with your Unit members ~ they often have ideas for program locations including agencies, schools or libraries
Chapter will promote event ONLY to Unit Members
Promote your event to your members through your Group
Chapter will mail CEU materials and instructions to Chair
Remember: Non-members will pay $30 at the door
NASW-NJ Unit Leader Orientation
NASW-NJ Unit Leader Orientation

26. Recruitment & Retention
Member Requests
Forward all member requests to Membership Coordinator to resolve. For example:
Change of
Change of address
Add to/Remove from listserv
Advertising requests
Other requests
New Members
You will receive reports (of your new members) once a month from Membership Coordinator
Call and/or send an to new unit members once a month. Introduce yourself, welcome members, and invite them to your next event
ASK UNIT LEADERS TO ASK THEIR (NEW) UNIT MEMBERS IF THEY RECEIVED “WELCOME” LETTER FROM THE CHAPTER VIA OR HARD COPY??
Please advise any members who say they are not receiving s to check their spam filters and to add s from the listserv to the “safe sender list”
Leadership Continuity
Encourage & nurture consistent attendance
Discuss topics of interest to attendees
Recognize & mentor potential unit leaders
Establish Steering Committee to provide leadership opportunities to others; encourage consideration of leadership position.
NASW-NJ Unit Leader Orientation
NASW-NJ Unit Leader Orientation

27. NASW-NJ Unit Leader Orientation
Unit News and Stories
NASW-NJ has 2 promotional formats:
newSWire™ - Weekly electronic newsletter
FOCUS - Electronic and hardcopy newsletter published bi-monthly
Tell us about your Unit!
Provide unit event information and photos for publication
Submit article about Unit activities
Encourage members to write an article about issues/areas of interest
Submit article for publication in FOCUS and/or National NASW NEWS
NASW-NJ Unit Leader Orientation
NASW-NJ Unit Leader Orientation

28. How to Make Use of Marketing
NASW-NJ has multiple ways to market unit events:
newSWire™
FOCUS
NASW-NJ website
Facebook
LinkedIn
NASW-NJ Unit Leader Orientation
NASW-NJ Unit Leader Orientation

29. NASW-NJ Unit Leader Orientation
Questions
NASW-NJ Unit Leader Orientation

30. CEU Incentive for Unit Leaders
Unit Leadership Training = 1 CEU Voucher
4 Unit events = 1 CEU Voucher
You may receive a maximum of 5 CEU Vouchers during any given fiscal year
CEU Vouchers are not redeemable for the Annual Conference or special CEU events. CEU Vouchers may not be transferred to other members.
1 (Fall) Training = 1 CE Voucher
1 (Spring) Training = 1 CE Voucher
4 Unit Events (Sept-Dec) = 1 CE Voucher
4 Unit Events (Jan-Apr) = 1 CE Voucher
4 Unit Events (May-Aug)= 1 CE Voucher
TOTAL (Maximum) = 5 CE Vouchers per year
In an effort to show our appreciation for all of the work that you do as Volunteer Staff all Unit Leaders who attend this training will receive a voucher redeemable for use towards 1CEU. We will have 2 training sessions per year for which you will receive a voucher for use towards one CEU.
An additional CEU Voucher will be given to each Unit leader who hosts 4 Unit events of any kind during the fiscal year. Unit leaders may receive up to 5 CEU Vouchers in a given fiscal year culminating from 2 trainings and 12 Unit events. These vouchers will be redeemable at NASW-NJ CEU events that may be held throughout the year, they may not be used for the Annual Conference or NASW-NJ events designated as “special” events.
NASW-NJ Unit Leader Orientation
NASW-NJ Unit Leader Orientation

31. NASW-NJ Unit Leader Orientation
Questions
NASW-NJ Unit Leader Orientation

32. NASW-NJ Unit Leader Orientation
Chapter Support
How Can We Help You?
Staff can attend and speak at Unit events regarding all aspects of NASW/NASW-NJ activities and benefits
Staff can respond to requests from Unit Leaders and Members
Staff can assist with identifying speakers for Unit Meetings & CE programs
Staff can promote Unit events on website and through newsletters
NASW-NJ Unit Leader Orientation
NASW-NJ Unit Leader Orientation

33. Questions? Please ask the Chapter Membership Team!
Contact Information
Questions? Please ask the Chapter Membership Team!
Ashley Rifkin, Membership Coordinator
X119
Christina Mina, Director of Member Services
x117
NASW-NJ Unit Leader Orientation
NASW-NJ Unit Leader Orientation