1. Liberty Tax Improving Your Communications Improves Your Profitability

2. A Franchisees Communications Choice is Critical to a Franchisees Performance and Profitability A franchisees will pay more than $3100 to install, maintain and operate there current communications system during the 1st year. How many returns are lost due to an inadequate communications system? Conservatively 1.5 returns per week during our 15 week season This communication deficiency cost a franchisee over $4500 per tax season.

3. What are Franchisees paying for today? Phones Activation Fees Local and Long Distance Charges Monthly Recurring Charges, Admin fees and Taxes Fax Line Installation Fees It will take a single franchisee 14 returns to pay for the phone services per tax season.

4. Typical Communications Costs at a Franchisee Location Equipment - Purchase a 2 line Phone system - $375 (5 phones) Average Monthly phone charges - $230 Average Yearly phone charges - $2760 TOTAL Phone Costs Year 1 = $3135 - Thats15.5 returns Year ONE for free ($200 avg.) YEARLY Phone Costs Year 2 forward = $2760 - Thats 14 free returns / year, every year…

5. VOIP Solution Costs Equipment (IPPBX and desk phones) - $1890 for the system + 5 desk-top phones (For 2 Wireless IP handsets add $250). $50/Month unlimited local and long distance (For 3 years warranty $75 per month) YEARLY phone charges = $600 Cabling if required $750 any U.S. Location TOTAL Phone Costs Year 1 = $2490 - That equates to 12 free returns Yearly Phone Costs Year 2 forward = $600 - Thats only 3 returns !

6. Cost Comparison ( Includes equipment and yearly charges*) VOIP vs Traditional Year 1 $2490 vs $3135 # of returns 12.5 vs 15.7 Savings Year 1 $645 Year 2 forward $600 vs $2760 # of returns 3 vs 13.8 Savings Every Year $2160 ! (*Additional Charges for Cable installation if required and taxes)

7. Cost Comparison – Installed (Includes equipment, cable, provisioning and monthly charges) VOIP vs Traditional Year 1 includes eq. $3240 vs $3135 # of returns 16.20 vs 15.7 Year 1 ($105) Year 2 forward $600 vs $2760 # of returns 3 vs 13.8 Savings Every Year $2160 = 10.8 returns

8. VOIP Communication Solution Digital quality handsets Unlimited number of lines – NEVER miss a sale SIGNIFICANT cost savings equal greater profits System is configured to Your location and to Your needs $50/month for all your local and long distance (restrictions apply) Multiple Liberty tax locations? How about 1 number dialing to reduce your employee costs Battery Back-up during power outages or brown-outs NO Sales tax on phone usage

9. Liberty Tax Client Benefits Responsiveness and Customer Service leading to a Client Centric focused tax service provider and a loyalty to Liberty Tax

10. Franchisee Benefits Client Centric Focus (communicate / consult / execute) Ability to answer all calls should never be an obstacle to service or profitability. Improved productivity Significant reduction in communications expense Yearly savings of $2160 – Almost 11 returns Never miss an opportunity to sell - No missed calls means no missed revenue - $4500/year savings 3.4 month ROI (system price of $1890 & Revenue recovery of $4500) Lower payroll costs (multiple locations) Fully expandable system – the system grows with you One touch dialing to your other franchise locations

11. Liberty Tax Benefits Increased Customer Service = Loyalty Franchisees profitability and ROI increases No missed sales opportunities means a better return for Liberty Tax –On average a franchisees location will miss 3 calls per week. IF 50% of those clients go elsewhere and an average return is $200, the loss to each franchisee location could equate to $4500 each tax season.