1. What does your company, customer or industry
Your Leadership Niche
What are you
passionate about?
What does your company, customer or industry
need?
What are
your leadership
strengths?

2. Transitioning from Doing to Leading
Subject matter expert
Tactician
Project
Smartest in the room
Problem-solver
Team Motivator
Your success
Thought leader
Strategist
Cause
Booster of collective IQ
Agenda-setter
Builder of a high- performance culture
Team’s success
Sources: Adapted from Egon Zehnder, Turning Potential into Success: The Missing Link in Leadership Development, 2017 and
Deloitte, The Cause Effect, 2016.

3. “Make your brand scalable.”
— Krista Thomas, Global Head of Marketing, VideoAmp

4. Ask Yourself Where do I want to be in 3 years?
What brand do I need to become known for now, in order to get there?

5. Your Brand Must Evolve as You Develop Your Career
Senior-level brands Visionary. Thought leader. Culture catalyst. Transformational change leader. Futurist. Intrapreneur. Rainmaker. Charismatic leader. Leader who develops leaders. Quiet leader. Mid-level brands Strategist. Innovator. Subject matter expert. Customers’ champion. People motivator. Process improver. Project leader. Team catalyst. Fixer. Builds things that work. Turnaround architect. Entry-level brands Valuable contributor. Team-player. Specialist. Go-to person. Tactical executor. Idea generator. Optimizer.

6. Align with your Aspirations
Amplify the
Accomplishments that
Align with your Aspirations

7. Jo Miller