1. Copyright Champions Day
24th October 2011

2. Aims
Support each other to develop expertise and confidence in addressing print and electronic copyright enquiries and in applying the “no-copy” policy.
Move forward by defining practical solutions.

3. Overview Reminder of policy - History, rationale, principles.
2. Solving “wicked problems”
– Print and electronic copying.
3. Facilitating difficult change at the frontline

4. Recap – the story so far Stage 1: January to April 2011
1. Financial realities, rising user expectations.
2. Scottish Government non-renewal of CLA license at end of March – cost, duplication, gaps in coverage.
3. Copying under fair dealing and library privilege.

5. Stage 2: May to August 2011
Board concerns re risks of judgement about fair dealing and library privilege on case by case basis; admin overhead.
CLA threat of suing for infringement based on NHS copying being “commercial” in nature therefore not qualifying for fair dealing, library privilege, or criticism and review.
“No-copy” policy gives certainty, addresses risk.
Funding provided for BL requesting – but costs have to be managed, using The Knowledge Network as the primary resource.

6. Stage 3: Creating a new reality
“He who moves not forward, goes backward.”
(Goethe, )

7. Managing difficult transitions (William Bridges)
Accepting that conditions have changed
- Letting go of the past, both good and bad.
2. Assessing the gap between the old and the new.
Extent of demand in implementing new approach
How to deal with obstacles
Recognising that we do not yet have clarity in every aspect – final solutions are still emerging.

8. Creating new solutions
3. Recognise the new opportunities
Create and drive successful outcome for your organisation.
Fresh thinking, new perspectives
Channel dissatisfaction into positive energy
Energise and innovate
Some decisions are outwith our control, but we can control our decisions about our attitude and approach to the future

9. Why is it important to support each other in implementing the new approach?
We need to deliver the best possible outcome for the user under the new circumstances.
The new approach can help us to create a new style of service that benefits the user – if we work together to identify and deliver these benefits.
If we do not work together to identify and create these positive outcomes there are implications for viability and reputation for all our services – local and national.

10. - for implementing new policy and defining new solutions.
Principles
- for implementing new policy and defining new solutions.

11. Access Just in time, not just in case – requesting not storing.
Electronic knowledge is the primary resource; print is the exception.
Print articles are requested, not copied.

12. A managed solution Managing risk - no-copy rule
Managing volume of requests – extending familiar controls over BL requesting.
Use Higher Education licenses for HE teaching purposes.

13. Value through Use
Frontline practice needs actionable knowledge (UptoDate, Dynamed, Prodigy), nor primary research.
Investment is only justified when resources are used.

14. User empowerment
Users need skills and confidence to make maximum use of Knowledge Network resources, without mediation.

15. Core principles
Creating new solutions, not trying to reinstate the old.
Leading and facilitating change to a new model, not trying to provide old service.

16. Defining New Solutions to Wicked Problems

17. Facilitating Difficult Change at Service Frontline

18. Diamond Problem-Solving
Problems Solutions
Step 2: Analysis
Categorise problems
Diagnose causes
What is lacking?
What are the barriers to solutions?
Step 3: Approaches
What are possible
strategies?
Theoretical solutions
Broad ideas
Theory
Step 1: Define the problem/s
What is wrong?
What are the key issues?
What are the facts that
are disliked?
Step 4: Action ideas
What can be done at this point?
Select from step 3 the
specific steps you can
take in reality at this
time.
Real
World

19. Example
A senior consultant asks the Band 3 library assistant at the library desk to copy an article from a journal on the shelf. She is annoyed when the assistant tells her policy does not allow her to make a copy; she must place a request for remote delivery.
How does the library service deal with this situation?

20. Stage 1: Problem/s Could include: Cannot copy material on shelf.
Library assistant feels vulnerable in confrontation.
Delay for clinician obtaining material.
Affects customer relations for library service.

21. Stage 2: Analysis Causes might include:
Library assistant does not have “core script” to communicate rationale and benefits of alternative. Unclear on back-up or referral arrangements.
New policy not well-publicised through consultant communication channels.
Speed of delivery through alternative requesting model is not made clear to clinician……

22. Stage 3: Approaches Could include:
Creating script and referral “guidance” for library assistant.
Prominent “no copy” notice at enquiry desk and beside journal shelves.
Request forms and guidance on new delivery model readily to hand…..

23. Stage 4: Action ideas
Decide the highest-impact approach is to create script for library assistant, test in practice and review (PDSA).

24. Scenario 1
A senior consultant asks the Band 3 library assistant at the library desk to copy an article from a journal on the shelf. She is annoyed when the assistant tells her policy does not allow her to make a copy; she must place a request for remote delivery.
How does the library service deal with this situation?

25. Scenario 2
The library service has carried out a literature search for a senior nurse undertaking a postgraduate degree. The nurse returns the list of references to the library with 50 marked for obtaining in fulltext. 20 are not available via The Knowledge Network. She insists that they are all relevant to patient care. You know it will cost at least £400 to obtain these items.
What do you do?

26. Scenario 3
The Head of the Speech and Language Therapy Department pays from her own budget for three journals held in the departmental library. She is very perturbed to hear about the no-copy policy and concerned that it will impact on quality of care locally.

27. Scenario 4
You are explaining the new “no-copy” policy to a specialist registrar, emphasising that he should use The Knowledge Network as the primary resource. The registrar expresses concern that it is difficult to find the article wants on The Knowledge Network.
How do you build confidence and skills in using The Knowledge Network?

28. Copyright Champions Day
24th October 2011