1. The Bulletproof Client Retention Plan
Direct Mail
Phone
Social Media
Galand Haas
Keller Williams Realty

2. The two words that are key elements to success with client retention!
Persistence
Consistency

4. A database (contact management system) that supports E-mail blast, direct mail and phone is a must.

5. Who Gets Touched On Objective is to continually build database
**** All Clients
** All Prospects
* Entire database (internet leads)
** Sphere of influence
** Team members sphere of influence
**** Orphaned buyers (from listing sales)
* Out-of-area Real Estate Agents
Objective is to continually build database
* = only
** =
Newsletter – direct mail
**** =
Newsletter – direct mail
Phone call
Coupons

6. Touch
Weekly Real Estate Update
Monthly Newsletter

7. Weekly
Real Estate
Update

8. Weekly Real Estate Update E-mail

9. Monthly E-mail Newsletter

10. Direct Mail
Monthly Newsletter
Contest

12. Direct Mail
Monthly Newsletter

13. Direct Mail
Coupon Cards

14. Direct Mail
More Coupon Cards

15. Direct Mail
Pumpkin Pie Christmas Giveaway
(at the office)

16. Phone
Twice per year
Script
Script

17. find them on social media
4 times per year
find them on social media
Connect on:
Facebook
Twitter
LinkedIn
Google+

18. Two Bonus Touches!
Football magnet
Calendar magnet

19. BE CONSISTENT

20. name and e-mail address:
Do you want to receive
my weekly and monthly
blasts?
Send me your
name and address: