1. Christopher E. Meyer | ProImpact Group | cemeyer@proimpactgroup.com
Table of Contents
Part 1: Outsider’s View of CTE
Part 2: Why Businesses Want to be Involved in CTE
Part 3: Business Partnership Development Ideas
Part 4: Going Above & Beyond
Christopher E. Meyer | ProImpact Group |

2. Business Partnership Development
A business owner’s perspective.
Christopher Meyer
ProImpact Group

3. CTE Professionals are Rock Stars.1
CTE Professionals are Rock Stars.
Top Five Reasons CTE Rocks!

4. Why CTE Pros are Rock Stars.
Economic Development Factor
Current Curriculum Factor
The Passion Factor
Acculturation Factor
Social Impact Factor
Christopher E. Meyer | ProImpact Group |

5. Christopher E. Meyer | ProImpact Group | cemeyer@proimpactgroup.com
Speaker’s Background
Christopher E. Meyer | ProImpact Group |

6. Economic – Curriculum – Passion – Acculturation – Social Impact“
When my shop crew retires (and they’re all in their mid-fifties), we’re closing this business down.
-OC Business Owner
Specialty metal fabricator
Christopher E. Meyer | ProImpact Group |

7. Economic – Curriculum – Passion – Acculturation – Social Impact“
High school graduates can lift their families out of economic hardship.
-Socal Community Activist
Commenting on the positive impact CTE certificate courses have on some families
Christopher E. Meyer | ProImpact Group |

8. One person with passion is better than forty people merely interested.
Economic – Curriculum – Passion – Acculturation – Social Impact “
One person with passion is better than forty people merely interested.
- E. M. Forster
Christopher E. Meyer | ProImpact Group |

9. Economic – Curriculum – Passion – Acculturation – Social Impact“
My internship was the first time I had a good chance to understand what was going around me.
-Graduating High School Senior
CTE Student
Christopher E. Meyer | ProImpact Group |

10. Economic – Curriculum – Passion – Acculturation – Social Impact“
I know it was the wrong decision, but frankly, there just didn’t seem like there were any better alternatives at the time. I’m not getting out of here and working at Taco Bell.
-YGC Resident on Joining the Gang
18 yrs old, 7 yr veteran in the gang

11. Let’s Discuss One of the Most Serious Problems Facing Our Society
When we analyze the problem, CTE stands tall as an effective answer.

12. Business Partnerships.2
Business Partnerships.
Top 4 Reasons Businesses Want to be Involved in CTE!

13. 1. CTE Helps Workforce Development.
Workforce Development * Owner Paying it Forward * Employee Engagement * Good for Business
1. CTE Helps Workforce Development.
Identify prospective employees.
Company can demonstrate they are a highly desirable place to work.
Christopher E. Meyer | ProImpact Group |

14. 2. Most SME Business Owners Want Connection to the Community.
Workforce Development * Owner Paying it Forward * Employee Engagement * Good for Business
2. Most SME Business Owners Want Connection to the Community.
Tell students how they started their path to success.
Most leaders want to pay it forward.
Christopher E. Meyer | ProImpact Group |

15. Christopher E. Meyer | ProImpact Group | cemeyer@proimpactgroup.com
Workforce Development * Owner Paying it Forward * Employee Engagement * Good for Business
3. Employee Engagement.
Businesses recognize that CTE involvement generates very positive impact on employee morale.
Christopher E. Meyer | ProImpact Group |

16. 4. CTE Involvement Can Be Very Good for Business.
Workforce Development * Owner Paying it Forward * Employee Engagement * Good for Business
4. CTE Involvement Can Be Very Good for Business.
Businesses that do ‘good’ generate reputations that positively impact business development.
Christopher E. Meyer | ProImpact Group |

17. Other Reasons Why Businesses Want to Participate in CTE
Please share additional reasons for businesses to partner with CTE programs.

18. Business Partnerships.3
Business Partnerships.
Top 10 Business Partnership Ideas!

19. Top 10 Business Partnership Ideas
10. Brand a Club for Businesses 9. Recognize Biz Partner Ambassadors in the District 8. Business Partnership Marketing Plan 7. Maintain Alumni Database 6. Cross-Pollination of Pathways 5. Internship Structure 4. Guest Speaker Format 3. Shadowing Standards 2. Site Visit Standards 1. Press Releases
Christopher E. Meyer | ProImpact Group |

20. Business Partnership Best Practices
Let’s share best practices for business partnership.

21. 4
Next Level

22. Cause Marketing: Value of Authentic Causes
87%
Americans who would purchase a product because the company stood for a cause they care about
78%
Americans want companies to address important social justice issues
44%
American share information about a brand of a company that supports causes they care about
Sources: CONE Communications and CSR Study
Christopher E. Meyer | ProImpact Group |

23. Christopher E. Meyer | ProImpact Group | cemeyer@proimpactgroup.com
Cause Marketing: Millennials = Dedication to Causes Gen Z = Millennials on Steroids
85% of Gen Z believe companies have an obligation to help solve social problems
After learning a company authentically supports a social cause, Gen Z is likely to: Trust the company more (85%); Purchase the company’s products (84%); Recommend that brand to friends or family (82%)
57% of Gen Z say it’s more important that they personally care about the cause a brand is supporting than it is that a company just supports a cause
93% of Gen Z participants said that a company’s impact on society affects their decision to work there
Issues Gen Z Cares About: Education | Jobs & Unemployment | Prejudice & Racism | Economy | Terrorism
Sources: | Gen Z Guru
Christopher E. Meyer | ProImpact Group |

24. Data Shows that Businesses That Demonstrate Authentic Involvement in CTE Can Significantly Impact Revenue Streams
CTE programs.