1. How to run Facebook ads

2. Hello

3. Facebook Ads Build your database Send traffic to your website
Improve engagement on your page
Facebook Ads
Sell your products/services
Drive app installs
More than 3 million advertisers
$26 billion revenue in 2016, expected to rise in 2017
More accessible
More functionality
Better targeting
Get views on your video

4. Let’s see what you guys get…
Take out your phones and show us the first two ads you get served– could you guess why?
INTERACTION: Take out your phones, load up Facebook – tell me what ad you are served first and second.
Things to keep in mind before you start
What your mentality should be
How much you should spend

5. It’ll even tell you why
INTERACTION: Take out your phones, load up Facebook – tell me what ad you are served first and second.
Things to keep in mind before you start
What your mentality should be
How much you should spend

6. So where do you start… WHY? WHO? WHAT?
What do you a) want to achieve and what are going to offer to achieve this? Who do you want to target
Why are your target going to click this
Walk through from here of how to set up a campaign – complete with dos and don’ts
Key explanation points:
Audience building: good size, pointers, AND/OR explanation - ad set level
Placements: instagram, audience network, instant articles explain all – ad set level
Budget and schedule: lifetime v daily
Advert creation: self explanatory
INTERACTION: what ad converted best? Show 5 rounds of ads and see what these guys think performed best.
WHAT?

7. Setting up an ad
Walk through from here of how to set up a campaign – complete with dos and don’ts
Key explanation points:
Audience building: good size, pointers, AND/OR explanation - ad set level
Placements: Instagram, audience network, instant articles explain all – ad set level
Budget and schedule: lifetime v daily
Advert creation: self explanatory
INTERACTION: what ad converted best? Show 5 rounds of ads and see what these guys think performed best.