1. Leaders of Volunteers Network
Wednesday 12th September 2018

2. Housekeeping Fire Alarm Test at 11:00am
Housekeeping: fire exits, toilets, mobile phones, refreshments, ask questions
Fire Alarm Test at 11:00am 2

3. Agenda Purpose of the LoVN Welcome and Housekeeping
Updates, news and celebrations from network members
Developing a Volunteering Strategy for Nottingham - Update
How and where to promote our volunteering opportunities
Evaluation Form
Any other business
Open Floor

4. Purpose of the LoVN
We will be discussing different aspects of volunteer management, as well as sharing best practice and information.
There will be space for networking with other groups and building links around the city.
Whilst we will be facilitating discussion, the floor is essentially yours. We want to discuss what is relevant to you.
We have taken in to account feedback from the annual event session

5. Introductions Your name Your organisation What your role entails
Ask people to share

6. Updates from organisations

7. ‘Developing a Volunteering Strategy for Nottingham’ - Update

8. Morning or afternoon session
Book your place
Friday 19th October 2018
Morning or afternoon session

9. Break and Networking

10. Promoting Volunteering Opportunities

11. Promoting Volunteering Opportunities
What
Who
Where
When
Why
How
are we promoting?
do we want to reach?
will they find out about us?
do we want to reach them?
are we doing all this?
will we get volunteers?

12. Promoting Volunteering Opportunities
What – A clear volunteer role that answers two key questions
What difference will I make?
What’s in it for me?

13. Promoting Volunteering Opportunities
Who – Create a volunteer “Avatar”
Your ideal volunteer for this role:
Skills
Qualifications
Personality
Demographics
More detail from this marketing blog:

14. Promoting Volunteering Opportunities
Where – Placing your message
The ideal volunteer can be found at:
Home
Their place of work
On social media (or elsewhere online)
At your event (or someone else’s)
Inside your organisation
Among your existing supporters and contacts
The Volunteer Centre

15. Promoting Volunteering Opportunities
When – will they be receptive to your message?
When they want to:
Give something back
Get a (new) job
Make a change in their health or lifestyle
Have work experience for college
Support your cause

16. Promoting Volunteering Opportunities
Why – will they respond to your message?
Because you have hit enough of the “triggers” for them to become interested

17. Promoting Volunteering Opportunities
How?
Consistently
Don’t just get out there when you want, or (worse still) urgently need new volunteers.  You need to be volunteer friendly all year round, building a community around your work – however small. Put stuff up and out regularly, make a simple comms plan (what, and who by) for the year or next few months and stick to it!

18. Promoting Volunteering Opportunities
How?
Community
Volunteers often support more than one organisation. Build (or join) a community around your area of interest. Use online by tagging other similar organisations and people in your blogs and social media, and sharing theirs. Ask if you can go in people’s newsletters, and would they like to go in yours?

19. Promoting Volunteering Opportunities
How?
Express your personality
People want to know there are real people behind the materials and feeds.  Don’t be scared of your own voice, and giving a personality to the organisation.  If ever in doubt, write how you talk – and / or how your community talks to each other. .

20. Promoting Volunteering Opportunities
How?
A picture is worth a thousand words
Are your marketing materials overly text heavy?  Could you shorten the text, and can you add a great photo or image?  Work to build a bank of strong, indicative photos that portray what you do really well – and that (important) you have permission to use.

21. Promoting Volunteering Opportunities
How?
Get people talking
Word of mouth promotion is very powerful. Get your existing volunteers on board and think about what makes YOU look at, click in and ultimately do something with a physical ad or social media post. 
Consider eye catching visuals, whether you can use a video or gif, and always ask your audience to take action.

22. Promoting Volunteering Opportunities
How?
Reuse and Recycle
Having made all the effort to create and store great visuals, messages and articles – don’t just promote or use them once!  Find multiple uses for your content.  Have you shared them on all the relevant social (and other) media?  Can you do so more than once –say if there’s a relevant news hook, or it might reach a new audience.

23. Promoting Volunteering Opportunities
Over to you
What promotional tips can you share with the network?
Don’t forget to include the Volunteer Centre in your marketing activity.

24. Any other business
A steering group for LoVN?
#TTVolMgrs

25. Open floor

26. Don’t forget to fill out your evaluation sheets
Thank you!
Dave Thomas
@VolunteerNG on Twitter

27. Thank you for joining us The next meeting will be on Thursday 13 December at 09:30 for 10:00. Venue to be finalised Follow our blog at