1. …they just want to “date” first.

2. Pitching your product or service when you first meet is like…

3. And that’s what an “Entry-Point Offer” (a. k. a
And that’s what an “Entry-Point Offer” (a.k.a. Tripwire) allows you to do…

4. WHAT IS AN ENTRY-POINT OFFER? (a.k.a. TRIPWIRE)
A compelling, low-barrier-to-entry offer designed to create “micro-commitments” that convert prospects into buyers…

5. Their Calendar (Webinar, Demo, Appointment, etc.)
Two Types of Commitment
Their Wallet
Their Calendar (Webinar, Demo, Appointment, etc.)

7. Their Wallet ($1 for 13 Tapes)
Two Types of Commitment
Their Wallet ($1 for 13 Tapes)
Their Calendar (Webinar, Demo, Appointment, etc.)

8. EXAMPLES

9. Want but don’t need (Shows Buyer Intent)

10. need but isn’t sexy (Shows Market Relevance)

11. Webinars give you a chance to build rapport…

12. More Splinter Offer Examples…
A personal trainer that sells a “juice cleanse”
Web designer that sells logos
A dentist that sells teeth whitening at cost
Roofer that offers gutter cleaning
Hosting service that sells website templates

13. OFFER A PROFIT MAXIMIZER
STEP 4:
OFFER A PROFIT MAXIMIZER

14. FACT: The Second Sale is the cheapest, easiest sale you will ever make…

15. The most effective profit maximizer of all…

16. SPEED AND...

17. ...AUTOMATION

18. If you can help your customer achieve their desired end result…

19. …faster, and with less work…they’ll buy every time.

20. Examples: Speed and automation upsells
Expedited delivery, assembly or advanced training on how to use the product…
Done-for-you services, software and even consulting…
Installation or migration services, as well as a higher level of customer support…
A more “hands-on” experience or the opportunity to move your client to the front of the line…

21. 3 MAGIC WORDS
“Want some help?”

22. Architect a return path
STEP 5:
Architect a return path

23. REMEMBER: Most sales won’t occur on the first visit…

24. …and that’s why you must follow-up.

25. That’s why we optimized your Lead Magnet back in Step 2…

26. But it’s not just email…

27. RETARGETING

28. But nothing is as effective as automated email follow-up…

29. The 3-Phase Email Follow- up Machine:
Indoctrination
Engagement
Ascension