1. Argument Examined
Images and Words

2. Our task today is . . .
To apply the terms of argument – claim, data, warrant, ethos, logos, and pathos – to arguments made in images and in print.

3. You will be graded in two ways
1. Completion of the written activities given to you – 30 points
Participation in classroom discussion – 10 points
Each person is expected to contribute three times to the classroom discussion.

4. On your paper, Identify the claim, the data, and the warrant of this ad.

5. On your paper, explain how the ad uses ethos and pathos to sell the product.

6. Argument in Print
Read the excerpt from Reverend Al Sharpton’s eulogy for Mike Brown.
As you read, annotate the speech looking for the CLAIMS that Sharpton makes, the DATA he uses, and the WARRANTS that propel his ideas.
Complete the questions about the speech given to you. You may work in groups on this.
You have 20 minutes to complete this work.

7. On your paper, Identify the claim, the data, and the warrant of this ad.

8. On your paper, explain how the ad uses ethos and pathos to sell the product.

9. Argument and Bias
Some argument may make claims that are biased or slanted to one side or the other.
Sometimes bias can affect the claims and the warrants of the arguments.
For instance, a person who is an animal activist is probably biased against chicken farms, so an argument made to support or deny a chicken farm’s permit to do business might be impacted.

10. Argument in Video
Watch the following video. Write down words, phrases and ideas as you hear and see them.
Determine the speaker’s claim (include the data he uses).
What can you discern about his bias?

11. And the Other Side https://www.youtube.com/watch?v=TDlCzbDH7eM
Now, watch this video, and write down words, phrases, or ideas as you hear and see them.
Determine the claim of the video (including data that is used to support).
What can you discern about bias?

12. Argument in Print
Read and annotate the article looking for claim, data, and warrant.
What is the central claim?
What bias, if any, exists?
How does this bias affect the warrant of the speaker?