2. HISTORY - 1951 : Foundation by Armi and Viljo Rati.
- 1960s : The brand begin to be known in Europe, and then in the world.
 : Death of Armi Rati. The company is experiencing increasing difficulties .
 : Paakkanen, retired advertising Finnish, buy the brand.

3. A COMPANY MADE BY WOMEN FOR WOMEN
- Right from the start,Armi Rati worked with a team of young female designers.
Today the company still employs 90 % of women.
- Marimekko's mission : improve the quality of women life through fashion and design,
with wide dresses offering greater freedom of movements
→ a stance opposite to corseted, sober and discreet post-war oufit
→ a symbol of women's emancipation, with bowls and clear colors 

4. AMBASSADORS OF CHOICE !
Carrie Bradshaw
Jackie Kennedy
Hillary Clinton

5. A VERY CHARACTERISTIC DESIGN
Themes → drawn from life and world : nature, events, people.
Patterns → simple and clean, but original and adventurous
Colours → lively, bright and clear 
« Modern yet traditional, Finnish yet international, sober yet bold. »

6. The Pieni Unikko design :
on of Marimekko's most popular designs

7. TODAY The icon of Finnish design,
- Production in Finland (1/3)
and in Europe
- Shops and retailers throughout
Finland and all over the world.
- 500 employees (40 designers)
- 4 collections each year.
The icon of Finnish design,
a part of the cultural heritage of Finland !

8. Thank you for your attention !