1. THE FUND FOR AMERICA Building a Progressive Majority
Combined Fundraising, Messaging and Mobilization Plan for 2008
The Fund for America

2. Building a Progressive Majority Progressive Campaign Structure
Issue Advertising
Contact with Established Networks and Unique Audiences
Credible
Messengers
Issue Advocacy
Issue Opposition Research
Independent 501c4 & 527 Groups
Issue Education
Registration
Election
Protection
Independent 501c3 Groups
The Fund for America

3. Building a Progressive Majority
Strategic Goals
Create the conditions for a tidal wave against the right wing.
Keep the President’s numbers down and brand all conservative candidates as “Bush Republicans.”
Ensure that demographics is destiny.
Control the political discourse.
Set the stage for future progressive actions.
Leave something behind.
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4. The Independent Effort
Drive the Dialogue
Mobilize Voters
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5. Target States The Fund for America OR NV AZ NM CO MN WI MI OH PA FL NHIA MO
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6. Structure The Fund for America 527 BOARD OF DIRECTORS
501 (C)(4) BOARD OF DIRECTORS
Mobilization
America Votes
Catalist
State Tables
Civic Engagement Organizations
Executive Director
President
Fundraising Director
Dep Director for Admin, Legal and Compliance
Campaign Manager, ED of Message and Media
Executive Director of Voter Mobilization
The Fund for America

7. THE FUND FOR AMERICA
The Fund for America

8. Goals of the Mobilization Efforts
Expand support among base voters, including women, African Americans, and union households
2. Solidify groups that are trending Democratic, including young voters, Latinos, and independents
3. Expand the battleground map to include states such as Colorado and Virginia
4. Build on progressive assets and increase campaign innovation and experimentation
5. Deliver coordinated progressive messages to state voters and more narrowly targeted messages to important constituencies
The Fund for America

9. The Fund for America DFA MoveOn ACORN LCV EMILY’s List Brady Campaign
Young
Democrats
Young
People for
INDN’s
List
HRC
Sierra
Club
Working
America
USAction
SEIU
Americans
United for
Change
LULAC
PPFA
NAACP
Voter
Fund
NEA
AAJ
ARA
Clean
Water
Action
NARAL
Progressive
Majority
NDN
AFSCME
WVWV
Women’s Rights
Civil Rights
Labor
Young Voters
Community
Environment
AFL-CIO
Defenders of
Wildlife
NJDC
Change to
Win
21st
Century
Democrats
Progress
Now
Action
The Fund for America

10. The Fund for America State Table EMILY’s List ACORN Clean Water Action
LCV
NARAL
PPFA
HRC
INDN’s
List
LULAC
Sierra
Club
Defenders of
Wildlife
WVWV
NJDC
NAACP
Voter
Fund
USAction
MoveOn
State Table
Americans
United for
Change
SEIU
Working
America
NDN
DFA
Progressive
Majority
Change to
Win
AFSCME
NEA
Young
Democrats
Young
People for
Brady
Campaign
Progress
Now
Action
AFL-CIO
ARA
AAJ
21st
Century
Democrats
The Fund for America

11. THE FUND FOR AMERICA
The Fund for America

12. Leading on Communications
"We were ahead…on think thanks and white paper operations that feed the Congress and are the source of new ideas based on conservative principles. Where they jumped ahead of us was by adding the communications arm to that.“
-Mary Matalin, AP Sept. 28, 2007
The Fund for America

13. Messaging Effort—Media Meshing
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14. THE FUND FOR AMERICA
The Fund for America

15. …Coming to a city near you . . .
December 3, Los Angeles
December 4, San Francisco
December 13, Boston
TBD Washington, DC
TBD New York
The Fund for America

16. THE FUND FOR AMERICA
The Fund for America