1. Brian Rosman Health Care For All Massachusetts rosman@hcfama.org

7. Imagine a department store whose customers are blindfolded before entering. A shopper might enter the store seeking to buy an affordable dress shirt and a tie, but exit it with a pair of boxer shorts and a scarf. Sometime later, he would receive an invoice, whose details would be incomprehensible to him, save for one item: a dollar amount in a framed box with the words: Pay this amount. - Uwe Reinhardt JAMA, 11/13/13

12. Transparency Provisions Government Transparency –APCD –Cost Reports and data –Annual Cost Trends Hearings Utilization Review Criteria –Insurers must post UR criteria on website –Effective October 2015

13. Consumer Price Transparency 1.THE LAW –Insurers and 3d Party Payers must have toll- free phone number and website to provide estimated price estimated cost sharing (deductible, co-pay) –Patients cant be charged more than estimate if they get those services –Patients must be warned about unforseen services –within 2 days now; real-time on 10/1/14 –Providers must give price information to uninsured patients

14. Consumer Price Transparency 2.THE GUIDELINES –Web sites must be consumer friendly –If insurer requires CPT or other codes, insurer gets code directly from provider. Patients need not provide codes. –Upon request, insurer must provide prices for multiple providers in clear, comparable formats –Must accommodate other languages, visually impaired

15. Consumer Price Transparency 3.THE CAMPAIGN –State contracting with advertising firm –Web search ads that link to central state page, with tips and links to all insurers –Campaign ideas:

17. A good thing for... Uninsured Out-of-Network Consumer Insured patient with deductible or co- insurance Reference Pricing Public information on variation Competition lowers prices Providers help steer patients Patients have right to know

19. What Do Consumers Believe? Doctors, hospitals, treatments not viewed as commodities, but as a social good People want care determined by medical need, not finances Poor understanding of cost sharing dynamics Health plans not trusted source of information - Lynn Quincy, Consumers Union

20. Where is the Quality Information? Quality information is –Non existent –Difficult to interpret –Out of date –Not specific enough to provider & procedure

25. Price = Quality = Price

27. You Get What You Pay For I want the best health care. Moneys no [object]. Either pay the best, or maybe they miss something with the other scan. And that one little thing – youre dead. Who knows? - Focus group participant

28. People Reject Tradeoffs I want to know what treatment will give me the best results, and I dont want, in the back of my head, a cash register working.

29. People Want Revenge I dont care what the insurance is paying. I pay my – you know, it goes through my check. They got my money. Its time to pay back. Thats something I think we all collectively would like, to screw the man, if you will. I dont care how much my insurance is paying.

30. Do People Shop for Health Care? Physicians drive most decisions about treatments and location Hard to know in advance what services a patient will need

31. Would Better Shopping Make A Difference Anyway?

34. Information comparing the quality, price and cost of health care services. Data concerning healthcare-associated infections and serious reportable events Definitions of common health insurance and medical terms A list of health care provider types and what types of services they are authorized to perform Factors consumers should consider when choosing an insurance product or provider group, including provider network, premium, cost-sharing, covered services, and tiering

35. Patient decision aids with balanced presentation of the condition and treatment options, benefits and harms, with attention to the patient's preferences and values, and which may facilitate conversations between patients and their health care providers A list of provider services that are physically and programmatically accessible for people with disabilities; Research regarding ease of use, consult with organizations that represent health care consumers, and conduct focus groups that represent a cross section, including low income consumers and consumers with limited literacy. The website shall comply with the Americans with Disabilities Act.

37. Resources Reinhardt, The Disruptive Innovation of Price Transparency in Health Care, JAMA, 11/13/13 http://jama.jamanetwork.com/article.aspx?articleid=1769895http://jama.jamanetwork.com/article.aspx?articleid=1769895 (see also http://economix.blogs.nytimes.com/2013/12/12/health-care-prices-move-to- center-stage ) http://economix.blogs.nytimes.com/2013/12/12/health-care-prices-move-to- center-stage Massachusetts Chapter 224 summary http://bluecrossmafoundation.org/publication/summary-chapter-224-acts-2012 Quincy, Using Price And Quality Data: What Are The Barriers Facing Consumers? http://www.ehcca.com/presentations/hctranssummit1/quincy_ms10.pdf Sommers et al, Focus Groups Highlight That Many Patients Object To Clinicians Focusing on Costs, Health Affairs, 2013 http://content.healthaffairs.org/content/32/2/338.full.html

38. Resources Aetnas Member Payment Estimator http://www.aetna.com/individuals-families/member-tools- forms/member-payment-estimator.html Hibbard et al, An Experiment Shows That A Well-Designed Report On Costs And Quality Can Help Consumers Choose High-Value Health Care, Health Affairs, March 2012 http://content.healthaffairs.org/content/31/3/560.full.html NCSL, Transparency and Disclosure of Health Costs and Provider Payments: State Actions http://www.ncsl.org/research/health/transparency-and-disclosure-health-costs.aspx Catalyst for Payment Reform, The State of the Art of Price Transparency Tools and Solutions November, 2013 http://catalyzepaymentreform.org/images/documents/stateoftheart.pdf