1. HOW TO GIVE AN EFFECTIVE POLICY BRIEFING
This session will cover:
1.     The purpose of policy briefings
2.     Preparation steps
3.     Tips for the briefing
4.     Handling questions and answers
Advocacy, Ppt3

2. AN EFFECTIVE ORAL BRIEFING SHOULD –
      grab attention
      win interest
       build understanding
     gain acceptance
       help listener remember
        stimulate action
Advocacy, Ppt3

3. PREPARATION STEPS: WHEN PREPARING FOR A BRIEFING –
1.     analyze your audience
2.     state your objective
3.     define your main message and
support it
4.     practice  
Advocacy, Ppt3

4. PREPARATION FOR AN ORAL BRIEFING THE 30 SECOND SPIEL
decide what you want to accomplish
outline your spiel
create an appropriate introduction
time yourself
know when to stop talking
.      
Advocacy, Ppt3

5. TIPS FOR THE ORAL BRIEFING: ORGANIZATION
  state your main message early
reinforce it throughout
restate it in your conclusion
Advocacy, Ppt3

6. TIPS FOR THE ORAL BRIEFING: ORGANIZATION
  Aim for credibility, logic, and persuasiveness
do not read the memo
avoid excessive technical jargon
speak naturally and make eye
contact
be prepared for questions and answers
Advocacy, Ppt3

7. HANDLING QUESTIONS AND ANSWERS
 -        plan for them
-         anticipate questions
-         clarify the question
-         don’t be defensive
-         align your answer with your main message
-         disarm loaded questions
Advocacy, Ppt3