1. Objectives Factors to Consider Before Going Global
Selecting Foreign Markets
Foreign Market Entry
Product Adaption for Global Marketing
Management & Organization of Global Activities

2. Major Decisions in International Marketing
Deciding whether
to go abroad
Deciding which
markets to enter
Deciding how to
enter the market
Deciding on the
marketing program
marketing organization

3. Challenges in Going Global
Shifting borders
Unstable governments
Foreign-exchange
Corruption
Technological pirating

4. Criteria for Entry
Market Attractiveness
Risk
Competitive Advantage

5. Five Models of Entry Into Foreign Markets
Direct
invest-
ment
Joint
ventures
Licensing
exporting
Indirect
Exporting
Amount of commitment, risk, control, and profit potential

6. Internationalization Process
No Export
Export via Agents
Sales Subsidiaries
Production Abroad

7. Five International Product and Promotion Strategies
Straight
extension
Do not change
product
promotion
Develop new
product
Product
invention
Product
adaptation
Adapt
product
Communi-
cation
adaptation
Adapt
promotion
Dual
adaptation

8. $ Pricing Challenges >Price Escalation >Transfer prices
>Dumping charges
>Gray markets

9. Whole-channel Concept for International Marketing
Seller
Seller’s international
marketing headquarters
Channels between
nations
Channels within
foreign nations
Final buyers