1. Persuasive Strategies

2. Pathos Appeal to your audience’s emotions
Example
Appeal to your audience’s emotions
MAKE them FEEL the emotion you are trying to convey
Example: Your donation might just get this puppy off the street and into a good home

3. Logos Use logic, numbers, facts, data to support your claim
example
Use logic, numbers, facts, data to support your claim
State the claim and then use “logos” to support it
(Claim) The majority of social media users get bullied. (Logos) In fact, Scope magazine indicates that 58% …

4. Ethos Ethics / credibility example
Convince the reader/listener you are honest and intelligent
Establish 1st hand experience OR someone you know
Establish that you have thoroughly researched the topic
Example: Believe me! I’ve been there before. I’m just like you.

5. *Good strategy for the conclusion
Kairos
Urgency
Example
Build a sense of urgency so your reader/listener feels they MUST act NOW!
*Good strategy for the conclusion
Example: This is a one-time offer. You can’t get this price after today.

6. Cite RESPECTED experts OR famous people who support your claim
Big Names
Cite experts
example
Cite RESPECTED experts OR famous people who support your claim
Doctors, lawyers, government officials, professionals in their field of study
Einstein, Bill Gates, George Washington