1. Brainjar’s SeVEN RULES FOR WEBSITE SUCCESS

2. Brainjar’s SeVEN RULES FOR WEBSITE SUCCESS

3. Brainjar’s SeVEN RULES FOR WEBSITE SUCCESS
3 Myths
7 RULES
3 TRICKS
BRAINJAR
Brainjar’s SeVEN RULES FOR WEBSITE SUCCESS

4. X MYTH # 1 GOOGLE DOES NOT SEARCH THE INTERNET IT SEARCHES
A COPY OF THE INTERNET
Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

5. MYTH # 2 GOOGLE RANKS INDIVIDUAL PAGES ON THEIR OWN MERITS. NOT ENTIRE
WEBSITES.
Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

6. SEARCH RESULTS DIFFER ACROSS DEVICES
MYTH # 3
GOOGLE
SEARCHES THE SAME WAY
ACROSS
ALL DEVICES. ≠
SEARCH RESULTS DIFFER ACROSS DEVICES
Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

7. SEARCH RESULTS DIFFER ACROSS DEVICES
MYTH # 3
GOOGLE
SEARCHES THE SAME WAY
ACROSS
ALL DEVICES. ≠
SEARCH RESULTS DIFFER ACROSS DEVICES
Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

8. RULE 1: PLANNING
Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

9. RULE 2: A Good DomAIn Decide on Brand vs. Keywords Check who.is
Godaddy.com
Type domain name
Skip all bells and whistles
Purchase more than 1 year
Decide on privacy
Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

10. RULE 3 : WEB BUILDER Wordpress Weebly Popular but can be complicated
You can host on GoDaddy or Hostgator
Weebly
Easy to use intuitive
$6/Month Hosting
Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

11. RULE 4: CoNTENT Basic Pages Sticky or Retaining Pages Home Page
About Us Page
FAQ Page
Products or services
Contact Us/Contact Form/ Map
Sticky or Retaining Pages
Testimonials
Blog
Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

12. RULE 5: DESIGN/INTERFACE
10 foot rule
Visible Contact Information
Consistent Layout
Clear Navigation
Pictures with People
Key-word rich Copy
Call to Action
Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

13. RULE 6: KEYWORDS Actually Key Phrases Use Google Keyword Tool
Single keywords have low value
Key phrases are more specific
Use Google Keyword Tool
Look for low-competition
Look for high searches
Check out Your Competition
Check metatags
Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

14. RULE 7: SOCIAL MEDIA Facebook Twitter You Tube Yelp Google Places
This is where the eyeballs are
Twitter
Great for backlinks
You Tube
Passive entertainment
Yelp
Essential for Brick and Mortar and reviews
Google Places
Geo target mobile devices
Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

15. TRICK #1 : SPECIFIC PAGES
Build Specific Pages FOR KEYWORDS
EXAMPLE: HYPNOTHERAPY
Don’t list all your services on one page
Weight Loss and Smoking are different audiences
Two different pages for two different audiences.
You can do this for service areas too!
Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

16. TRICK #2: NAP TWICE NAME, ADDRESS, PHONE NUMBER TWICE ON EVERY PAGE
There are two places that people are going stop on a websites; The top and bottom of the page.
Plus, Smart phones are smart enough to know where you are and locate your business based on your address.
Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

17. TRICK #3: ADD A MAP Google/maps TYPE IN YOUR BIZ
CLICK ON SHARE OR EMBEDD MAP
Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

18. Brainjar’s Survival Guide TO THE MOBILE-POCALYPSE
MOBILEGEDDON!
Brainjar’s Survival Guide TO THE MOBILE-POCALYPSE

19. WHY IS MOBILE IMPORTANT?
IT IS THE FUTURE IT IS NOW!!
APR 2015 – Google Checks if Your Mobile Friendly
OCT 2015 – Mobile searches bypass desktop searches
JAN 2016 – Google Defines Mobile Guidelines
MAY 2016 – Google Prioritizes Mobile-Friendly Websites
Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

20. IS MY MOBILE SITE HEALTHY?
Go to and Check
Type your web address
Checks 4 Things
Mobile Friendly?
Mobile Speed?
Google Access?
Page Redirects
GREEN BOXES ARE GOOD
Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

21. EASIEST WAY TO MOBILIZe!
Go to
Type website
And get free mobile version of your website.
Using DuDa
Automatically gives you 4 green squares
Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

22. HIRING A PROFESSIONAL Decide on your Budget
A good professional is worth every penny
Make sure they have a good portfolio
Who have they worked for
What websites have they built
Determine what you are paying for
SEO?
Social Media?
Copy Writing?
Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

23. Guy Edwards BrainjarMEDIA.COM
Thank YOU
Guy Edwards BrainjarMEDIA.COM