1. March Madness
By the Numbers…

2. $10.8 billion
In 2011, the NCAA inked a 14-year, $10.8 billion TV deal with CBS and Turner Sports (home to TNT, TBS and truTV)

3. $8.8 billion
In 2016, the NCAA announced an eight year extension of that deal — for a combined total rights fee of $8.8 billion — that will keep the big game at Turner and CBS until 2032

4. 4,535%
The value of the tournament’s television rights since 1986 have increased by an average of 4,535% per year

5. $2.1 million
Mark Emmert, NCAA President, earns $2.1 million in annual salary with a contract that runs through 2023

6. $8,982,325
Duke’s Head Coach, Mike Krzyzewski, is college basketball’s highest paid coach. His 2019 salary will pay him nearly $9 million.

7. $0
Amount Duke’s Zion Williamsen, arguably the highest-profile college basketball player of this generation, will earn playing for the Blue Devils this season (although his tuition is covered as a scholarship athlete)

8. $75,000
Estimated cost to attend Duke University for the academic year (Duke is one of the 100 most expensive U.S. institutions)

9. $41 million
Zion is expected to be the first overall players selected in June’s NBA Draft. Last year’s top pick, Deandre Ayton, signed a $41 million contract with the Phoenix Suns, with $18 million of that guaranteed in his first two years.

10. $1.1 billion
After a highly publicized incident in which Zion was injured when his shoe blew out on national TV, Nike’s stock tumbled, with shares dropping an estimated $1.1 billion in value the next day

11. $1.5 million
The average price of a 30 second commercial during the 2017 championship game was $1.5 million (by comparison, a 30 second ad during one of CW’s popular super hero shows like ‘Arrow’, ‘Supergirl’, or ‘The Flash” cost between $40,000 and $60,000 per spot)

12. $250 million
AT&T, Capital One, Buick, Coca-Cola and Samsung Mobile spent a combined $250 million on advertising during the 2018 NCAA men’s basketball tournament, more than any other corporate sponsors

13. $1 billion
The annual NCAA Division 1 Men’s Basketball Championship tournament generated $1 billion in national TV ad spending in 2018 for CBS, TBS, TNT and truTV, making it one of the most valuable franchises in televised sports (according to Kantar Media)

14. 391
All told, iSpot estimates that 142 brands ran 391 ads during March Madness, for a grand total of 6,761 airings. This barrage of commercial messaging generated 20.8 billion impressions.

15. 383.5 million
Samsung Mobile had bragging rights to the tourney's most-seen individual ad, as iSpot.tv estimates that the company's 30-second spot touting the Galaxy S9 phone scared up million impressions.

16. 28.3 million
The 2014 championship game between the Duke Blue Devils and Wisconsin Badgers drew an audience of 28.3 million viewers, making it the highest-rated NCAA final in nearly 20 years

17. 16.5 million
Last year, just 16.5 million fans tuned in to see Villanova’s win over Michigan in the NCAA men’s basketball championship game, a 28% decrease from 2017

18. 10 million
The 2018 Final Four was live-streamed by 10 million people, the most in NCAA Final Four history (up slightly from the 9.6 million who streamed the 2017 games)

19. 180
March Madness was broadcast in 180 different countries last year

20. 10%
What impact does a tournament birth have on participating smaller basketball schools?  According to Bloomberg, the excitement surrounding a big upset can result in a 10% increase in enrollment applications…one more reason to root for the "cinderella" teams!

21. 14
In addition to Minneapolis (host city for this year’s Final Four), 13 other cities will host games in the various rounds of the 2019 Men’s NCAA Basketball Tournament

22. 94,000
More than 94,000 college basketball fans are expected to visit the Twin Cities to cheer their team during this year’s Final Four

23. $258
The average price of a single game ticket for this year’s NCAA championship game is currently at nearly $260

24. $142 million
Previous Final Fours have generated tens of millions of dollars in economic impact for host cities; New Orleans reported $135 million in economic impact in 2012 while Atlanta reported $70 million in This year, analysts project a $142 million boost to the Minneapolis economy.

25. $80 million
The NCAA tournament has created an $80 million economic impact for the Dayton, Ohio area since 2001 by hosting March Madness games

26. $7.7 million
This year, the Men’s NCAA tournament returns to the city of Hartford for the first time in 21 years. The projected economic impact on Hartford, CT for hosting opening round games on Thursday and Saturday is estimated to be $7.7 million.

27. 67,831
A crowd of 67,831 attended last year’s championship game between Villanova and Michigan at the Alamodome. In 2017, the championship game in Indianapolis saw the second-highest attendance total in March Madness history with 76,168 fans packing the University of Phoenix Stadium to see the thriller between Gonzaga and North Carolina.

28. 2,201
A record 2,201 media credentials were issue for the Final Four in Phoenix, Arizona

29. NOTE:
To change images on this slide, select a picture and delete it. Then click the Insert Picture icon
in the placeholder to insert your own image.
200,000
Last year, more than 200,000 people attended Final Four Weekend sponsored events, according to the NCAA (which includes many additional sponsored events outside of the games like the Capital One Final Four Fan Fest).

30. 70 million
70 million Americans will fill out brackets and wager approximately $10 billion (only 3% of that legally) on the NCAA tournament, according to research (compare that to the 129 million ballots cast in the last U.S presidential election)

31. 2x
The amount of money wagered on March Madness is nearly double the amount of money wagered on the Super Bowl

32. $100 million
Over $100 million annually is registered annually in profits for casinos in Las Vegas during March Madness

33. NOTE:
To change images on this slide, select a picture and delete it. Then click the Insert Picture icon
in the placeholder to insert your own image.
$13 billion
This year’s tournament could cost employers roughly $13 billion in lost productivity this year with time spent filling out brackets and watching games, according to WalletHub.

34. 6
On average, American workers will spend 6 hours watching March Madness at the workplace, according to WalletHub

35. 81%
81% of HR professionals say their organizations do not have policies in place addressing regulating office pools

36. 9.2 quintillion
The chances of filling out a perfect bracket in picking the winners of the tournament are 1 in 9.2 quintillion. In other words, it is nearly impossible. However, if you do correctly pick every game, it is likely that some company will give you a lot of cash. That publicity stunt has been in play for about three years now, although nobody has announced that promotion yet!

37. 2 x
It is TWO TIMES easier to win BACK-TO-BACK Mega Millions lotteries than it is to fill out a perfect bracket.

38. .0093%
Of the millions of brackets submitted in the NCAA “Bracket Challenge” contest (sponsored by Capital One) in 2016, just .0093% of the entries correctly picked the Final Four teams

39. Questions for Class Discussion

40. How do you think March Madness contributes to a drop in worker productivity in the American workplace?
Only 3% of collegiate basketball programs generate a revenue surplus according to cbsnews.com. Why do you think they continue playing if that is the case?
Why is social media important to the tournament?
Why do you think tracking the number of consumers who follow the tournament via some form of social media is important to the NCAA? To a broadcast company like CBS or Turner Sports? What about for advertisers/marketing professionals?

41. What are broadcast rights
What are broadcast rights? Why do you think CBS and Turner invested so much in the rights to the NCAA Tournament?
What types of companies sponsor the NCAA Tournament? What demographic are they targeting?
What is economic impact? Why is it an important concept when it relates to mega events like the Super Bowl, Olympic Games and NCAA Tournament?
How does participating in the tournament help smaller schools from a marketing perspective?
Who do you think will win this year’s championship?

42. Sources

43. http://www. nysportsjournalism
viewership-attendance-numbers
economic-impact-expected-to.html