1. Forecast Adspend By Medium
2016, US$bn. Based on 12 key markets, yr-on-yr % change in brackets
Source: WARC’s International Ad Forecast, December 2015
Extracted from Adstats: International Ad Forecast
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2. Marketing Budgets By Global Region
January 2012 – December 2015
Above 50 = generally improving; below 50 = generally declining
Source: Global Marketing Index, December 2015
Extracted from Adstats: International Ad Forecast
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3. Trading Conditions By Global Region
January 2012 – December 2015
Above 50 = generally improving; below 50 = generally declining
Source: Global Marketing Index, December 2015
Extracted from Adstats: International Ad Forecast
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4. Media Inflation Forecast By Country
Yr-on-yr % change, Data are not available for Brazil, Canada or Russia
Source: WARC’s Media Inflation Forecast, October 2015
Extracted from Adstats: International Ad Forecast
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5. Media Inflation Forecast By Country
Yr-on-yr % change, Data are not available for Brazil, Canada or Russia
Source: WARC’s Media Inflation Forecast, October 2015
Extracted from Adstats: International Ad Forecast
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6. Adspend by Medium and Country
Forecast % share of spend, Excludes cinema
Percentages may not sum to 100 due to rounding
Source: WARC’s International Ad Forecast, December 2015
Extracted from Adstats: International Ad Forecast
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7. Adspend by Medium and Country
Forecast % share of spend, Excludes cinema
Percentages may not sum to 100 due to rounding
Source: WARC’s International Ad Forecast, December 2015
Extracted from Adstats: International Ad Forecast
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8. Predicted Adspend Share by Key Market
2016, % share where total adspend is US$414bn
Source: WARC’s International Ad Forecast, December 2015
Extracted from Adstats: International Ad Forecast
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9. Forecast Adspend By Key Market
2016, yr-on-yr % change
Source: WARC’s International Ad Forecast, December 2015
Extracted from Adstats: International Ad Forecast
To click through to article, use Slide Show view

10. Forecast Adspend By Key Market
2016, yr-on-yr % change
Source: WARC’s International Ad Forecast, December 2015
Extracted from Adstats: International Ad Forecast
To click through to article, use Slide Show view