1. Corporate philanthropy: Nonprofits Make a big economic impact Michael Chatman, President & CEO

2. Corporate & nonprofit partnerships
$23.2 billion in 2017 for Corporate Sponsorships
Source: IEG – sponsorship.com

3. Why Do Companies Sponsor Nonprofit Events
Why Do Companies Sponsor Nonprofit Events? Let’s explore what motivates businesses to partner with nonprofits

4. 1. Attracting customers to a brand and keeping them interested

5. 2. Changing or strengthening a brand image by humanizing it

6. 3. Improving company or product awareness and visibility

7. 4. Attracting customers to a retail store or particular product

8. 5. showing community responsibility or corporate social responsibility

9. 6. Getting more involved in the community

10. 7. Building the company’s credibility and educating the public about its products and services

11. 8. persuading the public to sample a new product or to demonstrate a new product or service

12. 9. ENTERTAINING KEY CLIENTS (CAN BE SUBSTANTIAL WHEN SPONSORING CULTURAL OR ATHLETIC EVENTS)

13. 10. TARGETING A PARTICULAR DEMOGRAPHIC

14. 11. RECRUITING, RETAINING OR MOTIVATING EMPLOYEES

15. 12. NURTURING TALENT AND TEACHING NEW SKILLS TO EMPLOYEES

16. are you ready for a corporate and nonprofit partnership
are you ready for a corporate and nonprofit partnership? Let’s explore a checklist

17. Do you keep in touch with your followers through , website, events, newsletters, social media, or advertising?

18. what do you know about your demographics
what do you know about your demographics? Do you know who engages with your cause and why? Are they young families, empty nesters, or teens?

19. HAVE YOU WORKED WITH CORPORATE SPONSORS BEFORE
HAVE YOU WORKED WITH CORPORATE SPONSORS BEFORE? DO YOU HAVE TESTIMONIALS FROM CORPORATE EXECUTIVES? DO YOU FEATURE THOSE IN YOUR MARKETING MATERIALS?

20. WHAT IS YOUR COMPETITIVE ENVIRONMENT
WHAT IS YOUR COMPETITIVE ENVIRONMENT? ARE OTHER ORGANIZATIONS SIMILAR TO YOURS SECURING CORPORATE PARTNERSHIPS?

21. DO YOU KNOW WHAT CORPORATIONS PRODUCE AND TO WHOM DO THEY SELL
DO YOU KNOW WHAT CORPORATIONS PRODUCE AND TO WHOM DO THEY SELL? ARE THERE POTENTIAL CROSS-PROMOTIONS WITH AN EXISTING SPONSORS?

22. Is your organization entrepreneurial
Is your organization entrepreneurial? Have you organized other commercial or revenue-generating activities over the past five years?

23. to compete for partnerships, corporations want nonprofits to look for a business deal, not a donation

24. Thank you! www.capecoralcf.com