1. Sr. Vice Presidents’ Conference
VFW Auxiliary
Sr. Vice Presidents’ Conference
By Kelly Jones - Development
January 23, 2019

2. Department Grant Program Overview
The VFW Grant Program consists of direct mail appeals being sent to your members containing cards, calendars, labels, etc.
A one time payment is sent in September of each year to the Department Treasurers.
My staff handles all of the comment mail, special requests, etc.
Your only responsibility is to promote the programs to your membership!

3. Department Grant Program Challenges
Out of your current membership, there are only 39,724/5% active member donors on file.
We’ve seen a decline year after year in responses, but the grant has remained the same.
Total guaranteed grant is $376,000 and currently we’re at -$54,477.77
Promotion at the Department level

4. Department Grant Program Resources
Department Resources

5. Department Grant Program Resources

6. Department Grant Program Resources

7. Department Grant Program Resources

8. Department Grant Program Resources

9. Department Grant Program Resources

10. Department Grant Program Resources

11. Department Grant Program Frequently Asked Questions
Q : Why does the National Secretary-Treasurer sign all letters?
A: We have tested this extensively and found the members respond at a higher rate with the National Secretary- Treasurer’s signature.
Q: A member is upset they are not receiving any of the mailings, what can I do?
A: Send their contact information to me and I’ll get them added.

12. Department Grant Program Frequently Asked Questions
Q : Will you mail to my full active membership file?
A: Absolutely not! We are only going to mail to the most profitable audience to ensure the highest net for your department.
Q: My department received a box of calendars; what do I do?
A: These are for you to have on hand to use as you wish. If you do collect donations for them, send me an with the donors information so I can add them to the system.

13. Department Grant Program
Kelly Jones, Manager

14. QUESTIONS?
Kelly Jones, Manager