2. $100
$100
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$200
$200
$200
$200
$300
$300
$300
$300
$300
$400
$400
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$400
$400
$500
$500
$500
$500
$500

3. Functions of Marketing

4. Understanding Customers

5. Marketing Mix

6. Communication

7. Vocabulary

8. Understanding Customers
Functions of
Marketing
Understanding Customers
Marketing
Mix
Communication
Vocabulary $
$100
$100
$100
$100
$100
$200
$200
$200
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$300
$300
$300
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$400
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$400
$400
$500
$500
$500
$500
$500

9. C 1 - $100
Which marketing function involves communicating directly with potential customers to determine their needs?

10. C 1 - $200
Businesses that take part in a channel of distribution are known as this

11. C 1 - $300
Any form of communication used to inform, persuade, or remind is called this

12. Setting and communicating the value of products and services

13. C 1 - $500
Budgeting for marketing activities, obtaining the necessary funds needed for operations, and providing financial assistance to customers so they can purchase the business’ products and services

14. step in the consumer decision-making process?
What is the first
step in the consumer decision-making process?

15. customers that have similar wants and needs
The specific group of
customers that have similar wants and needs

16. C 2 - $300
Finding solutions to problems through carefully designed studies involving consumers

17. The reasons consumers decide what products and services to purchase

18. C 2 - $500
A marketing research study that gathers the ideas, experiences, and opinions from a small number of consumers

19. customer pays for a product or service
The money a
customer pays for a product or service

20. Contests, games, and product give-aways are examples of this

21. Everything a business offers to satisfy a customer’s needs

22. C 3 - $400
Determining the best ways for customers to locate, obtain, and use an organization’s products and services

23. What are the four elements of a marketing mix
C 3 - $500
What are the four elements of a marketing mix

24. C 4 - $100
The person or organization that has information to communicate to another person

25. C 4 - $200
The way information being communicated from a sender is being transmitted to the receiver

26. This type of selling is usually done face-to-face with the customer

27. The exchange of information so there is common understanding by
all participants

28. Preparing the information to be communicated

29. Services have no physical form so they are considered this

30. Additions and improvements
C 5 - $200
Additions and improvements
to a basic product

31. Services are consumed at the same time they
are produced so they
are considered this

32. The difference between the selling price and
the product costs

33. C 5 - $500
A channel in which products move from the producer to the consumer through one or more
other businesses

34. C 1 A - $100
Selling $

35. C 1 A - $200
Channel
Members $

36. C 1 A - $300
Promotion $

37. C 1 A - $400
Pricing $

38. C 1 A - $500
Financial
Analysis $

39. C 2 A - $100
Recognize
a need $

40. C 2 A - $200
Target
Market $

41. C 2 A - $300
Marketing
Research $

42. C 2 A - $400
Buying
Motives $

43. C 2 A - $500
Focus
Group $

44. C 3 A - $100
Price $

45. C 3 A - $200
Sales Promotion $

46. C 3 A - $300
Product $

47. C 3 A - $400
Distribution $

48. C 3 A - $500
Product
Distribution
Price
Promotion $

49. C 4 A - $100
Sender
                                              $

50. C 4 A - $200
Communication
Channel $

51. C 4 A - $300
Personal
Selling $

52. C 4 A - $400
Effective
Communication $

53. C 4 A - $500
Encoding $

54. C 5 A - $100
Intangible $

55. C 5 A - $200
Product
Features $

56. C 5 A - $300
Inseparable $

57. C 5 A - $400
Gross
Margin $

58. C 5 A - $500
Indirect channel
of distribution $

60. FJ Topic
Marketing
Research $

61. FJ Question
This type of marketing research study gathers information from people using a carefully planned set of questions $

62. FJ Ans
SURVEY $

63. END OF GAME